Tips to Manage Your Personal Finances as a Young Nigerian
It can be tough managing your finances as a young Nigerian, especially with rising costs of living, unstable income, and economic uncertainties. But if you don’t take control of your money now, you might struggle financially in the future. It doesn’t matter where your major source of income is from—whether you’re earning a salary, […]
Practical Tips for Overcoming Self-Doubt and Impostor Syndrome
Ever had that feeling that you’re not good enough, even when you’ve probably worked hard to get where you are? Let’s say you landed a great job, started a business, or achieved a milestone, yet there’s this small voice in your head that keeps whispering to you that you don’t deserve it. Read more […]
How to Rebuild Your Confidence After Facing Setbacks
One of the common occurrences of life is challenges. At some point in life, you will experience setbacks. These could be losing a job, failing an exam, a business collapsing, or even personal disappointments. Read more about Business When this happens, it’s easy to feel like you’re not good enough or that you’re a […]
Stop Giving Discounts and Start Building Customer Loyalty
As a small business owner in Nigeria, you’ve probably found yourself offering discounts just to attract customers. It seems like a quick way to boost sales, but is it helping your business grow? Read more about Business The hard truth is that constant discounts can devalue your brand, reduce your profit margins, and attract […]
Why You Can Never Win the Price Game as a Small Business Owner
Have you ever felt guilty for charging what you truly deserve for your products or services? You’re not alone. Many small business owners in Nigeria experience this. Some customers believe that because you run a small business, your prices should be rock-bottom low. Others might even guilt-trip you with statements like, “I know 10 […]
How to Set Profitable Prices for Your Products and Services as a Small Business Owner
As a small business owner in Nigeria, one of the biggest struggles you’ll face is setting the right price for your products or services. Consumers are price-sensitive because of Nigeria’s economic situation. If you set your prices too high, you risk losing customers to competitors. If you set them too low, you may struggle […]
How to Set Profitable Prices for Your Services As a Freelancer
Freelancing can be an exciting and rewarding career, but pricing is one of the biggest struggles most freelancers face. Set your price too low, and you undervalue your work; set it too high, and you risk losing clients. The trick? Set profitable prices. Read more about Business If you’ve ever had a client tell […]
How to Recover from a Business Failure and Start Again
No one starts a business expecting it to fail, but the truth is, many businesses don’t survive long. Available statistics show that about 80% of Nigerian SMEs fail within the first five years. Reasons for this failure include poor financial management, lack of market demand, and economic instability. Read more about Business However, as […]
How to Overcome the Fear of Starting a Business
One of the common fears people have is starting a business. This is because starting a business can feel like going swimming in the River Niger. When you approach it, you suddenly become unsure if you should dive in. You think about the risks involved, such as losing money, failing, and what people will […]
How to Attract More Customers to Your Business Without Spending on Ads
One of the challenges that small business owners face is managing their limited resources to ensure they stay afloat and profitable at the same time. Big brand businesses have the budgets to spend on ads and attract more customers to their businesses. These help them market their products continually year out. A leisure that […]
Why Most Nigerian Startups Fail and How to Succeed Instead
Starting a business is both exciting and scary. It’s exciting because it gives you a form of bragging rights, but the harsh reality is that most startups don’t survive beyond the first few years, and that’s why it is also scary. Read more about Business According to a report titled “Perception Study: Efficiency and […]
How to Build Stronger Professional and Personal Relationships
Donald Trump has been sworn in for the second term as President of the United States of America. You know that already, so that’s not what I want to share with you in this post. What I want to share is something important which I have noticed in Trump’s life. If you have listened […]
How to Overcome Laziness and Boost Productivity in 2025
Laziness is something we’ve all struggled with at some point. You set goals, make plans, and even get excited about them but when it’s time to take action, you suddenly feel tired, distracted, or unmotivated. In this article, we’ll consider some practical ways to overcome laziness and boost your productivity this year, 2025. 1. […]
Self-Awareness and Why It Matters for Your Growth?
Self-awareness is a combination of two words – self and awareness. Self – about you as an individual when you are speaking of or making reference to yourself. Awareness – knowledge of a thing or subject. Read more about Personal Development Based on the definitions of the two, Self-Awareness could then be said to […]
The Two Types of Self-Awareness: What You Need to Know
In 2020, I held a special training session for people on the subject of self-awareness. While carrying out research in preparation for that training, I made a number of discoveries. I will be sharing one of these discoveries in this post. Read more about Personal Development You probably have met someone who claims to […]
Gig Economy and Its Impact on Nigerian Businesses
In recent years, there has been an emergence of what is popularly referred to as the gig economy. And this gig economy has transformed how businesses operate globally. The gig economy simply refers to a labour market driven by short-term contracts and freelance work rather than permanent or full-time employment. Read more about Business […]