Taxation in Nigeria: What You Need to Know as an Entrepreneur
Starting a business is an exciting journey filled with numerous challenges and opportunities. However, running a successful and sustainable business goes beyond just making sales, it ensures compliance with various regulatory and legal requirements. As an entrepreneur, it is important that you understand and ensure due compliance with these requirements. One such legal requirement […]
Top 15 Tech Skills Every Nigerian Professional Must Have in 2024
It is 2024 and it could be said that we are now fully in the digital age. Technology is at the forefront of everything being done in this age and time; there is no industry left out. Therefore, every professional must be equipped with the right tech skills. Whenever digital skills are mentioned, attention […]
How to Create a Brand Story for Your Business
e Creating a brand story that resonates with your target audience can significantly help differentiate your brand from your competitors. This means crafting a narrative that highlights your values and mission to Nigerians. Now, this isn’t just about selling products or services; although that is important, it’s about connecting with your customers on a deeper […]
How to Streamline Your Business Operations Using Tech
As an entrepreneur in today’s fast-paced business world, continuously enhancing your business’s efficiency and reducing operational costs is the way to stay competitive. One of the most effective methods to streamline your business operations and improve efficiency is leveraging technology. It does not matter the size of your business right now, whether you are […]
Scaleup with STEP: How STEP is Set to Empower Startups and Talent in Africa
Africa is rapidly becoming a hotbed for innovation, entrepreneurship, and technological advancements. Yet, for many startups and talented individuals, the journey from concept to market traction and revenue is often fraught with challenges. Enter the Startup and Talent Enhancement Program (STEP), a pioneering initiative by IDEA Africa, with support from the UK-Nigeria Tech Hub. […]
Work-Life Balance: Tips for Professionals
Work-life balance is a challenge many professionals face. The demands of the modern professional world seem to be increasing in a fast-paced and competitive world. This makes it easy for one to feel overwhelmed by the demands of a career while trying to maintain a fulfilling personal life. However, achieving and maintaining this balance […]
The Impact of User-Generated Content on Your Brand
With technology, businesses are continually being presented with tools and strategies to help them do business better and increase their sales. User-generated content (UGC) has proven to be exceptional. This type of content, created and shared by consumers rather than the brand itself, has transformed how businesses interact with their audience. With social media […]
Financial Planning Tips for Nigerian Families
One of the challenges that the modern-day family deal with is managing their finances effectively. This challenge can be effectively catered for through effective financial planning. However, with financial planning, families can achieve stability, meet their goals, and secure their future. However, the journey towards financial freedom requires a strategic approach, especially in a […]
10 Ways to Reduce Monthly Expenses in Nigeria
Living in Nigeria today comes with its unique challenges, most are finance-related. This is because of many reasons including the high inflation rates and fluctuating fuel prices. Managing your monthly expenses has probably not been as difficult as today. Read more about Finance While many are focused on increasing their incomes through various sources, […]
How to Effectively Utilize Customer Feedback in Your Business
One of the important things that can help any business stand out from the competition is the ability to understand and meet their customer’s needs and preferences. This alone can help ensure a business’s profitability and sustainability as customers will continually remain loyal to the business. One of the most effective ways to gain […]
The Growth of Tech Hubs in Nigeria
Nigeria has emerged as a prominent player in the African tech ecosystem. The rapid growth of tech hubs in Nigeria is a testament to this evolution. These tech hubs across major cities in Nigeria have become crucial in driving technological advancements, innovation, entrepreneurship, and economic growth. This article takes a look at the historical […]
How To Develop a Competitive Business Strategy for Your Business
Doing business today is becoming more competitive than it was a few decades and a century ago. Businesses that must stand out from the pack are those who understand this and can develop a competitive business strategy. A competitive business strategy helps differentiate businesses from competitors, meet customer needs, and achieve sustainable growth. Read […]
Market Entry Strategies for New Entrepreneurs in Nigeria
Market entry as a new entrepreneur or business comes with challenges and opportunities. Entering the Nigerian market is even more interesting as Nigeria’s market is very dynamic. With its vibrant economy, diverse population, and growing consumer base, Nigeria is a fertile ground for new business ventures. Read more about Business However, effectively entering into […]
10 Best Practices for Managing Remote Teams in Nigeria
In recent years, remote work has become a significant trend globally, and Nigeria is no exception. Driven by technology and the recent global events that have shifted traditional work norms such as the COVID-19 pandemic, many Nigerian businesses have had to rethink their operational strategies, embracing remote work as a viable and productive model. […]
Understanding Nigerian Consumer Behaviour
Nigeria, with a population exceeding 220 million is Africa’s most populous country. This large population means Nigeria is home to a vibrant and dynamic consumer market. Understanding consumer behaviour in Nigeria is crucial for businesses aiming to succeed in this expansive market. Several factors influence consumer behaviour in Nigeria including cultural values, economic conditions, […]
The Power of Word-of-Mouth as a Marketing Strategy in Nigeria
As a business owner or marketer in Nigeria, you might often ponder the most effective ways to reach and influence your target audience. This is because there is a plethora of digital advertising options available to you to choose from. These numerous options often make settling for one confusing and with the buzz around […]