How LifeBank is Saving Lives with Technology in Nigeria
LifeBank is a Nigerian health-tech company dedicated to saving lives through its tech-driven logistics and supply chain. Since its inception, LifeBank has revolutionized the way critical medical supplies such as blood, oxygen, and vaccines, are delivered to hospitals and healthcare facilities across the country, thus, addressing the perennial challenges of logistics, supply shortages, and […]
Ayodeji Ebadan’s Print Doctor Africa: Leading the Charge in Print-On-Demand Book Publishing
Print-on-demand technology is transforming the book publishing industry by allowing authors to print books as they are needed, rather than producing large quantities upfront, thereby minimizing waste and reducing costs for them. This means that authors can enjoy a bit more flexibility in achieving their dreams of becoming published authors. One company that is […]
How To Market to Gen Z in Nigeria
Gen Z refers to those born between the late-1990s and early 2010s. Marketing to Gen Z requires a unique approach different from what could be used for the Millennials and the older generations. This is because Gen Z being all digital natives is tech-savvy and socially conscious. They are said to have distinct preferences […]
Integrated Marketing: How to Integrate Offline and Online Marketing for Your Business
Owing to the competitive and dynamic nature of the market today, businesses that want to stay successful and profitable must ensure they can spread their nets wide in their marketing efforts. This will require leveraging both offline and online channels to maximize their reach and effectiveness. This approach is called integrated marketing, and it […]
10 Questions to Ask Yourself Before Investing in Shares
Investing in shares can grow your wealth over time and achieve your financial goals. However, before investing in shares be armed with proper education to prevent mistakes. Read more about Finance Nigerians are easily drawn to the promises of high returns on investments and passive incomes. So, most of them look into investments in […]
9 Tips for Choosing the Right Bank for Your Nigerian Business
When it comes to banking for business, choosing the right bank can significantly impact your company’s financial health and growth potential. Numerous banks are offering a variety of services. So, making the right choice requires careful consideration. Here are nine tips for selecting the best bank for your business. Read more about Business Assess […]
Stress Management Techniques for Busy Professionals
So, as a professional, stress management is crucial for maintaining mental and physical health. A few years ago, a popular Igbo Highlife song dominated the Nigerian airwaves titled “Man Must Wak”. The song by Parley Brown derived its title from the Nigerian pidgin that means, “One must work” or “One must hustle”. When the […]
Developing an Effective Business Strategy for Your Nigerian SME
Starting and growing a small or medium-sized enterprise (SME) in Nigeria comes with its unique set of challenges and opportunities. Whether you’re just launching your business or looking to scale, having a well-thought-out business strategy development plan is crucial. This article explores practical steps to develop an effective business strategy for your Nigerian SME, […]
6 Business Strategy Books You Should Read Before the Year Ends
As an entrepreneur looking to stay ahead of the competition and to grow your business, especially in this age and time, you can’t afford to invest in continuous learning. With the year, 2024, remaining just six months to end, I have compiled a list of six business strategy books you should read before the […]
Top 10 Benefits of Networking to You as a Career Professional
When I was fresh out of university, there was this mix of excitement and anxiety about launching into the professional world. It is a feeling I know you may have felt too at the start of your career. Like you, I was eager to prove myself but unsure how to navigate my chosen career. […]
What is Business Strategy? With Examples
When it comes to running a successful business, having a solid business strategy in place is very important. But what exactly is a business strategy? Simply put, a business strategy is a plan of action on how a business will achieve its specific goals and objectives within a given timeframe. It outlines how a […]
Business Idea: Career Transition Services for Nigerian Women
If you are a Nigerian entrepreneur looking to start a new business in 2024, you should consider starting one that offers career transition services for women. A recent NOIPolls report revealed that 40% of Nigerian women are eager for leadership development initiatives and another 31% looking for more employment opportunities, there is a clear and […]
Innovative Construction Solutions: How Yankbliss is Raising the Bar
Lagos, the commercial capital city of Nigeria is renowned for several things, one of which is its rapid urbanization and architectural innovation. The skyline is a testament to this fact. Several companies within the city play significant roles in this urbanization of Lagos. Among these companies is Yankbliss Nigeria Limited with its exceptional contributions […]
The Creative Powerhouse: Inside the World of Impression Hub
One of the remarkable things that the advancements in the digital space did were that they created the need for dedicated spaces that support individuals operating in this space. These spaces serve as not just a place where individuals could work but also a place where they could network and learn. One of such […]
Bridging the Awareness Gap: How to Make Women’s Support Programs Visible in Nigeria
Despite the numerous women’s support programs in Nigeria, a staggering 74% of women are unaware of these programs, according to a report by NOIPolls. That is to say, nearly 3 out of 4 women don’t know about resources that could potentially change their lives. These initiatives range from healthcare services to leadership workshops and […]
Looking for Where to Learn Sales and Marketing?
In the competitive business world, having a solid grasp of sales and marketing can set you apart and help you stay ahead. Whether you’re just starting as an entrepreneur, a seasoned business professional, or a marketing professional, mastering these skills is essential. Read more about Business But where can you find the right training […]