3 Most Important Relationships for Entrepreneurs
Starting and running a business can often feel like climbing Mount Everest. You might have the drive, ideas, and skills, but without the most important relationships for entrepreneurs, progress can be slow and filled with challenges. Read more about Business I recently watched a clip from a Masterclass by the South African entrepreneur and […]
5 Ways To Improve Your Communication As An Entrepreneur
As an entrepreneur in Nigeria, it is important to improve your communication. You’ve probably experienced the frustration from miscommunication—whether with your team, clients, or partners. Here are two possible scenarios: After years of courting a potential investor, you finally get him/her to sit down with you. And while pitching your groundbreaking idea, you realize […]
The Future of Remote Work in Nigeria
Remote work has become a major part and defining feature of the modern workplace. Some 20 years ago or so, it was almost unimaginable that any meaningful work could be done remotely. However, the outbreak of COVID-19 made everyone rethink this long-held view. Read more about Career All around the world today, the Remote […]
How to Protect Your WhatsApp from Being Hacked
In this article, I share practical and effective strategies to protect your WhatsApp from being hacked. With over 2 billion active users, WhatsApp has become an essential part of daily communication in the world today. In Nigeria, 1 in 4 persons who have a mobile phone are registered on WhatsApp. And they use WhatsApp […]
How Much Does Customer Acquisition Cost?
As an entrepreneur with a business running and customers coming in regularly, how knowledgeable are you on the cost of acquiring one customer in your business? This knowledge is what we refer to as Customer Acquisition Cost (CAC) and it is one of the most critical metrics for measuring your business’ success and growth. […]
Basics of Sales Funnel and Its Importance To Your Marketing
You may have probably heard the term ‘sales funnel’ and may have wondered what it meant. Or you may have even tried asking and gotten more confused from the way it was explained to you. Well, you are not alone in that boat. The first time I heard the term many years ago I […]
How to Draft an Employment Letter for Your New Employees
One of the important steps in every hiring process is the employment letter to your new employees when they come on board your business. However, so many businesses hire employees without issuing them an employment letter. Read more about Career Many reasons could be pointed out for this including not knowing how to draft […]
Simple Guide to Understanding Interest Rates in Nigeria
Interest rates are important to any nation’s economic framework. It affects personal finances, business operations, and the overall economy. This is also true in Nigeria. However, not many understand how interest rates are determined. For many, interest rates are arbitrarily determined by individual banks. But nothing can be farther from the truth than that. […]
10 Savings Strategies for Low-Income Earners in Nigeria
When it comes to proper personal financial management, one important element is savings. As important as savings is to personal financial management, it can be challenging, especially for low-income earners. With the continuously changing economic landscape, rising costs of living costs, and fluctuating inflation rates, there has never been a better time to take […]
Chiemela Anosike and the Mission to Light Up Nigeria with Solaris Green Tech Hub
With the increasing demand for more alternative sources of energy in Nigeria, more and more innovative solutions are beginning to emerge. One such is Solaris Green Tech Hub, founded by Chiemela Anosike in 2019. Read more about Energy The startup is addressing the energy gap and promoting sustainability by empowering rural communities with reliable […]
10 Important Business Records You Need to Keep as An Entrepreneur
One of the important contributors to your success as an entrepreneur is your ability to maintain organized business records. Maintaining records is critical to your legal compliance beyond contributing to your success. It does not matter the level at which your business is currently, the records you keep will shape your decisions, protect your […]
Buyer Persona: What It Is and How to Create One
One of the important knowledge areas you need as a business person in today’s market is the knowledge and understanding of your customers. These are key to driving successful marketing and sales strategies that can help you stay ahead in the competitive business environment. Read more about Business This is what a buyer persona […]
Customer Journey Mapping: What It Is and How to Create One
As an entrepreneur in today’s highly competitive business world, understanding your customers’ experiences with your brand is highly important to the success of your business. One important tool that can help you in this regard is customer journey mapping. Read more about Business It is a tool that visually represents the customer’s journey with […]
How To Build Self-Discipline as A Career Professional
Does this scenario sound relatable? Maybe you or someone you know. The scenario is a clear depiction of a lack of self-discipline – a challenge that many of us struggle with. Lack of self-discipline can hinder your career progress, making it difficult for you to rise to your full potential. But the good news […]
Top 10 Benefits of Public Speaking for Business Professionals
One of the most terrifying situations you probably can find yourself in is having to deliver a speech or make a presentation publicly. Many people fear public speaking, they would rather die than stand in front of a crowd to make a speech or do a presentation. You find this among career professionals and […]
Four Years Later: How Paystack Has Thrived Under Stripe
It’s four years since the news broke in October 2020, that the Nigerian fintech startup, Paystack had been acquired by the US-based leading global payments company, Stripe. The acquisition which was valued at over $200 million broke the tech news space as it marked a significant milestone in the African tech ecosystem. Read more […]