The Rise of Micro-Influencers in Nigeria: How to Use Local Influencers for Big Impact in Your Business
13th November 2024
Social media has arguably produced more influencers than any other media known to man. In recent years, we’ve seen a significant rise in what we could call micro-influencers in Nigeria’s social media space. These micro-influencers are people with smaller yet loyal and engaged followings. Read more about Business Unlike larger influencers or celebrities, micro-influencers … Continue reading The Rise of Micro-Influencers in Nigeria: How to Use Local Influencers for Big Impact in Your Business
Tips for Managing Your Business’s Financial Records
Managing your business’s financial records is a task you can’t afford to overlook. Without proper financial recordkeeping, you could lose track of expenses, miss out on deductions, or struggle to prove your revenue if you ever need financing. Read more about Finance Maintaining organized and accurate records keeps your business finances clear, allowing you … Continue reading Tips for Managing Your Business’s Financial Records
How to Use Analytics to Boost Sales in Your Business
Running a successful business today requires so much more than just having a great product or service. As a business owner, you need to be data-driven to understand what works, what doesn’t, and how to improve. This is what analytics does for you. You can use analytics to boost sales and transform your approach … Continue reading How to Use Analytics to Boost Sales in Your Business
Borrowing From Friends or Family? Read This First
11th November 2024
Each one of our have times when it gets tough, and you need quick financial help. Duing these times, borrowing money from friends or family may seem like the easiest solution. After all, these are the people who care about you the most, and approaching them for a loan feels less complicated than dealing … Continue reading Borrowing From Friends or Family? Read This First
Are You a Graphic Designer? Here’s How You Can Earn Extra Income Selling Your Designs on Printivo
Selling your designs on Printivo is worth it. Being a graphic designer in Nigeria can be challenging. After years of learning and perfecting your graphic design skills, you’re now ready to start taking clients, only to struggle to find clients. Read more about Business And then you find a client, they want you to create … Continue reading Are You a Graphic Designer? Here’s How You Can Earn Extra Income Selling Your Designs on Printivo
PricePally: Nigeria’s Food E-commerce Platform for Bulk Food Buying
8th November 2024
Purchasing fresh food in bulk in Nigeria is often challenging and time-intensive, particularly in densely populated cities like Lagos, where a single shopping trip can take an entire day. Shoppers must account for hours in traffic and the crowded atmosphere of open markets. PricePally addresses these challenges by simplifying the food supply chain, offering … Continue reading PricePally: Nigeria’s Food E-commerce Platform for Bulk Food Buying
Personalized Marketing: What It Is and Why You Should Use It for Your Business
Businesses today are constantly looking for ways to stand out from the competition and grab their customers’ attention. And with the advancements in technology, this has even become more difficult as businesses don’t have other businesses alone to worry about but also other contents out there. If you are a business owner and you’ve … Continue reading Personalized Marketing: What It Is and Why You Should Use It for Your Business
Your LinkedIn Company Page is Dead Weight Without These Analytics Hacks
Your LinkedIn company page may have a polished look and consistent posts, but if you’re not using analytics, you’re scratching the surface. The truth is, that making decisions based on data is what sets successful businesses apart from the rest. This data-driven decision-making is not limited to only your day-to-day operations but also your … Continue reading Your LinkedIn Company Page is Dead Weight Without These Analytics Hacks
Go Viral or Go Home: The Secret Blueprint to Building a Social Media Empire
Social media has transformed significantly, prompting both businesses and individuals to seek ways to go viral. With millions of active users on platforms like Instagram, Twitter, and TikTok, achieving virality is a cost-effective strategy to capture attention, grow your follower base, and boost influence, making it easier to sell products and services. The key … Continue reading Go Viral or Go Home: The Secret Blueprint to Building a Social Media Empire
Bulk SMS Still Works in Nigeria: Here’s How to Use It Like a Boss
About a decade or more ago, bulk sms was a thing. It was the talk of the town. Fast forward to 2024, WhatsApp messages, emails, and DMs seem to have taken over the space. One may therefore be tempted to conclude that bulk SMS is outdated and ineffective. Read more about Business But guess … Continue reading Bulk SMS Still Works in Nigeria: Here’s How to Use It Like a Boss
The Side Hustle Survival Guide: How to Balance Your Side Hustle and Full-Time Job
6th November 2024
In today’s job market, it’s increasingly common to balance a full-time job with a side hustle, a trend that has grown in the post-COVID world due to remote work tools. While this allows people to earn extra income without leaving their main jobs, it also presents challenges. In Nigeria, for example, employers often expect … Continue reading The Side Hustle Survival Guide: How to Balance Your Side Hustle and Full-Time Job
How Agric Economy Consultancy Helps Agric Businesses Start and Scale in Nigeria
1st November 2024
Agro consultancy firms like Agric Economy Consultancy provide essential guidance for both new and established ventures. They offer tailored insights and expert strategies to help clients navigate the complexities of starting and managing agricultural businesses, enabling them to make informed decisions that drive profitability and growth. Read more about Business At the heart of … Continue reading How Agric Economy Consultancy Helps Agric Businesses Start and Scale in Nigeria
Looking for Where to Fix Your Broken Smartphone Screen? Try Out Easyfix
Easyfix is a company that specializes in repairs of high-end phones such as Apple iPhone 14, 13, 12, 11, X, Samsung Galaxy S23, S22, S21, S20, Tablets and iPad. Easyfix has spent over a decade helping customers restore their devices with speed, professionalism, and a customer-centred approach. Known for their efficiency, Easyfix aims to … Continue reading Looking for Where to Fix Your Broken Smartphone Screen? Try Out Easyfix
The Art of Delegating: How You Can Scale Your Business Without Burning Out
30th October 2024
Growing a business is very exciting, but it can also be exhausting, especially when you’re trying to do everything yourself. For many entrepreneurs, the mindset of “I’ll do it myself” can be both a strength and a weakness. But here’s the truth, without proper delegation, you’ll likely face burnout before your business can truly … Continue reading The Art of Delegating: How You Can Scale Your Business Without Burning Out
How You Can Overcome the Fear of Failure as an Entrepreneur
29th October 2024
Every entrepreneur at some point faces the fear of failure. The new entrepreneurs and the more experienced entrepreneurs alike often have to deal with the thought of things going wrong. These thoughts can paralyze anyone, making it hard to take the necessary steps. Thus, this article provides practical steps to overcome the fear of … Continue reading How You Can Overcome the Fear of Failure as an Entrepreneur
The Personal Productivity Hacks for Nigerian Founders
For most entrepreneurs in Nigeria, daily experiences involve juggling multiple responsibilities such as managing staff, overseeing projects, and strategizing for growth. All of these can feel overwhelming and can significantly affect anyone’s productivity. However, if you’re a founder, it is important to remember that your productivity doesn’t just lie in you working harder. It’s … Continue reading The Personal Productivity Hacks for Nigerian Founders
Panther Pulse Limited: Crafting Powerful Brand Stories and Experiences
Founded in 2015, Panther Pulse Limited is a Nigerian company specializing in public relations, marketing communications, and events management. Over the years, it has positioned itself as a key player in these industries by providing a range of services tailored to businesses looking to enhance their brand presence. Read more about Business Panther Pulse … Continue reading Panther Pulse Limited: Crafting Powerful Brand Stories and Experiences
How Lucy.ng Simplifies Gift Shopping in Nigeria
Shopping for the perfect gift can often feel overwhelming, especially when there are so many options and specific needs to consider. From corporate events to personal occasions, getting it right matters. Lucy.ng has developed a system that helps streamline the gift shopping process, particularly for those looking for bulk or customized items. Read more … Continue reading How Lucy.ng Simplifies Gift Shopping in Nigeria
The Investment Trap: Common Pitfalls When Raising Funds
25th October 2024
Finance plays an important role in any business. To get the required funds, startups often raise funds from external sources. This act of raising funds can be a make-or-break journey. This is because as a startup founder, you may dream of getting that life-changing investment, but the reality is far more complex. Read more … Continue reading The Investment Trap: Common Pitfalls When Raising Funds
How to Plan for Major Life Events: A Guide to Financial Stability
In our life journey, major life events will always arise that we need to prepare for, such as getting married, starting a family, buying a home, or retiring. These milestones require more than just emotional readiness; they demand solid financial planning to achieve financial stability. With the rising cost of living and economic uncertainties … Continue reading How to Plan for Major Life Events: A Guide to Financial Stability
Master These 5 Skills to Become a Great Digital Marketer
With advancements in digital technologies, there is an ever-growing demand for skilled Digital Marketers around the world. In Nigeria, for instance, more people are now embracing digital tools to conduct business. This shift means that the market for a Digital Marketer is vast and continuously expanding. Read more about Business However, to stand out … Continue reading Master These 5 Skills to Become a Great Digital Marketer
No Budget? How to Market Your Business on a Tight Budget
When running a business, especially a small one or a startup, having limited funds is often the reality. However, being on a tight budget doesn’t mean you can’t effectively market your business. Knowing how to market your business effectively hinges on strategic planning, but when working with a tight budget, it also requires creativity. … Continue reading No Budget? How to Market Your Business on a Tight Budget
How SabiTeach is Transforming Online Learning for Nigerian Students and Professionals
Online learning has increasingly become an integral component of the educational landscape, particularly in Nigeria. Numerous companies and organizations have emerged to develop and deliver solutions for students via online learning platforms. SabiTeach is one such platform that tackles the challenges faced by students and educators by providing a streamlined and adaptable method of … Continue reading How SabiTeach is Transforming Online Learning for Nigerian Students and Professionals
The Power of Branding: How Platform Branding Helps Nigerian Businesses Stand Out
As a business owner, to ensure you can stand out in the highly competitive marketplace, you need to find ways to differentiate yourself and capture the attention of your target audience. One of the most effective ways to achieve this is through branding. Branding goes beyond just creating a logo or choosing a colour … Continue reading The Power of Branding: How Platform Branding Helps Nigerian Businesses Stand Out
Creating Multiple Revenue Streams for Your Business
18th October 2024
In today’s competitive business landscape, relying on a single source of income is risky for any business, especially for small and medium-sized enterprises (SMEs). With fluctuating markets, economic challenges, and changing customer needs, creating multiple revenue streams can provide stability and growth. Read more about Business Imagine running a small business and facing a … Continue reading Creating Multiple Revenue Streams for Your Business
The Lean Startup Method: How to Build a Successful Business with Minimal Resources in Nigeria
Starting a business can be overwhelming, especially when resources are limited. However, one approach that provides a practical approach to entrepreneurship is the Lean Startup Method. Read more about Business The Lean Startup method is simple, it argues for building a viable business while minimizing waste and adapting based on customer feedback. Whether you’re … Continue reading The Lean Startup Method: How to Build a Successful Business with Minimal Resources in Nigeria
How To Maintain Your Mental Health as a Nigerian Entrepreneur
17th October 2024
Running a business can be tough. As an entrepreneur, you’re constantly balancing multiple roles and responsibilities; from managing staff and customers to dealing with unstable infrastructure and economic challenges. While all this can help you grow, it can also take a toll on your mental health. Last Thursday, October 10th, was marked as World … Continue reading How To Maintain Your Mental Health as a Nigerian Entrepreneur
Failing Forward: How to Turn Your Failures to Your Advantage
Failure is something that almost every one of us fears, and never want to be associated with. But what if I told you that failure could be the stepping stone to your success? Imagine a scenario where your failures become the fuel that powers you to your goals. Read more about Personal Development A … Continue reading Failing Forward: How to Turn Your Failures to Your Advantage
How Storytelling Marketing can set Your Startup Apart from the Competition
16th October 2024
In a competitive business world, it’s challenging to capture the attention of potential customers when many businesses offer similar products or services. To stand out, storytelling marketing can help your startup differentiate itself by crafting a compelling narrative around your brand, building strong connections with your audience, inspiring loyalty, and ultimately driving business growth. … Continue reading How Storytelling Marketing can set Your Startup Apart from the Competition
Building a Word-of-Mouth Marketing Strategy that Works in Nigeria
As a businessperson, a winning marketing strategy does not focus on just one thing but one that explores multiple other strategies. Until you realize this, you may be leaving money on the table that could come from other means. One area that many businesspersons make this mistake in is ignoring the impact of word-of-mouth … Continue reading Building a Word-of-Mouth Marketing Strategy that Works in Nigeria