The Power of Instagram Stories in Promoting Nigerian Fashion Brands
Instagram Stories have become a powerful tool for businesses looking to engage their audience dynamically and interactively. This feature offers Nigerian fashion brands an ideal platform to showcase products, share behind-the-scenes content, and connect directly with consumers. Read more about Social Media With over a billion active users worldwide, Instagram is one of the […]
The Role of WhatsApp in Social Media Marketing for Nigerian SMEs
WhatsApp is often seen as just a messaging app, but for small and medium-sized enterprises (SMEs) in Nigeria, it has become a powerful marketing tool. With over two billion users globally and widespread adoption in Nigeria, WhatsApp offers a direct, personal, and cost-effective way to engage customers and drive sales. Read more about Social […]
Video of the week: Jamiu Ninilowo Boluwatife’s Journey to Victory
This video celebrates a monumental achievement as Jamiu Ninilowo, a young man from Ikorodu, Lagos, Nigeria, won the gold medal at the 2025 United Nations Chess Tournament held at the UN Headquarters in New York. The post highlights Jamiu’s victory over a Russian opponent in a “thrilling endgame,” marking a significant milestone not just for […]
How to Build a Strong Social Media Presence for Nigerian Consulting Firms
In Nigeria’s fast-evolving business landscape, consulting firms can no longer rely on referrals and networking alone. Social media has become essential for reaching new clients, establishing authority, and staying top-of-mind. Whether your focus is business strategy, HR, branding, finance, or IT, having a strong social media presence helps position your firm as a trusted […]
The Power of Micro-Influencers in Social Media Marketing
Trust and authenticity have become the real currency of social media marketing. While celebrity influencers with massive followings still have value, more brands are turning to micro-influencers to connect with specific audiences and drive real engagement. Read more about Social Media Micro-influencers have a modest but dedicated following, usually between 5,000 and 100,000 followers. […]
The Role of Social Media in Influencing Buying Decisions
Buying decisions are no longer made in store aisles or after direct calls with sales reps. Today, they are shaped by what people see, hear, and interact with online, especially on social media. Platforms like Instagram, TikTok, X (formerly Twitter), YouTube, and Facebook have become key touchpoints for discovering products, comparing options, and forming […]
Social Media Advertising for Nigerian Non-Profit Organisations
Non-profit organisations in Nigeria play a critical role in addressing social, economic, and environmental challenges. Whether the goal is to improve education, support vulnerable communities, or advocate for human rights, one thing is clear: getting the message to the right audience is essential. Read more about Social Media Social media advertising has become one […]
Using Social Media Data to Track and Predict Trends in Nigeria
Social media has become more than a communication tool. It is now a real-time window into public opinion, behaviour, and emerging trends. In Nigeria, where platforms like Twitter (now X), Instagram, Facebook, TikTok, and WhatsApp are deeply embedded in daily life, social media data offers powerful insights into what people are talking about, what […]
The Importance of Localised Content in Social Media Marketing
In a country as diverse and culturally rich as Nigeria, generic content often falls flat. Brands that want to connect with Nigerian audiences need to do more than just show up online. They need to speak the language, understand the local context, and reflect the everyday realities of their audience. That is where localised […]
The Role of WhatsApp Groups in Building Communities in Nigeria
WhatsApp is more than just a messaging app in Nigeria. For many people, it is a digital gathering space, a classroom, a market, and even a support system. WhatsApp groups have quietly become one of the most influential tools for building and maintaining communities across the country. Read more about Social Media Whether it […]
Social Media Strategies for Nigerian E-commerce Brands
E-commerce in Nigeria has grown rapidly over the past few years, thanks to mobile internet access, shifting consumer habits, and the rise of digital payments. Social media has played a key role in the growth of Nigerian e-commerce brands, offering a cost-effective way to engage customers. Read more about Social Media But visibility alone […]
The Role of Social Media in Promoting Local Nigerian Tourism
Social media has become one of the most powerful tools for promoting travel and tourism. In Nigeria, it is helping to showcase destinations that were once overlooked or underrepresented. From the rolling hills of Obudu to the beaches of Lagos, local creators and travel enthusiasts are using platforms like Instagram, TikTok, YouTube, and X […]
Why Nigerian Brands Should Invest in TikTok for Business Growth
TikTok is no longer just an app for dance challenges and viral skits. It has quickly become one of the most powerful platforms for digital marketing, with over a billion users globally and a fast-growing Nigerian audience. While many brands in Nigeria still focus on Instagram, Twitter, and Facebook, TikTok offers a unique opportunity […]
Organic or Paid Growth for Social Media Marketing?
When it comes to growing a brand on social media, one of the most common questions is whether to focus on organic strategies or invest in paid ads. Both options can be effective, but they serve different purposes and work best when used with the right mindset. Read more about Social Media Organic growth […]
CBEX: Will Nigerians Ever Give Up on Ponzi Schemes?
Ponzi schemes are no new phenomenon in Nigeria. Despite the lessons learned from past fraudulent schemes like MMM and Racksterli, a new scam has emerged under the guise of an investment platform called CBEX. Despite warnings from financial experts and previous scandals, Nigerians continue to fall for such deceptive schemes, risking their hard-earned money. […]
The Psychology Behind High-Converting Social Media Ads
Social media ads are everywhere, but not all of them convert. The most successful ones don’t just rely on great design or clever copy, they leverage psychology to influence behaviour and drive action. Understanding how people think, feel, and respond to advertising can be the key to creating high-converting social media campaigns. Read more […]