How to Promote Church Events Using Only Social Media Tools
Church events in Nigeria often rely on word of mouth, flyers, and announcements during services. But social media now offers churches the chance to reach wider audiences, connect personally, and create anticipation, all without needing to print a single poster. Social media can help your event gain visibility, attendance, and online engagement, whether it’s […]
How to Use Canva for Branded Content That Gets Shared
Branded content is more than slapping your logo on a design. It’s about creating visual experiences that represent your brand while encouraging people to share, save, or comment. For Nigerian businesses, creators, and even personal brands, Canva has become the go-to tool for designing these visuals. It’s simple, accessible, and powerful when used right. […]
7 AI Tools That Can Create Social Media Content for You Instantly
Creating social media content consistently can be exhausting, especially if you’re running a business, building a personal brand, or managing multiple platforms. But with the rise of artificial intelligence, content creation has become faster, easier, and more efficient. There are now AI tools that can help you write captions, design graphics, generate video content, […]
How to Get Your First 1,000 Followers Organically on Threads
Threads is still young, and that means early users have a unique chance to build influence without needing to pay for ads. Growing your first 1,000 followers is all about showing up consistently, creating engaging content, and becoming part of conversations that matter. Threads rewards interaction and authenticity, not just broadcasting. Read more about […]
How to Use Social Media for Fundraising as a Nigerian Nonprofit
Raising funds as a Nigerian nonprofit can be tough, but social media offers powerful ways to reach potential donors, tell your story, and secure support. With the right strategy, platforms like Instagram, Facebook, WhatsApp, and Twitter (now X) can become fundraising channels that extend beyond your immediate network. Success comes from combining storytelling, trust-building, […]
How to Write a Social Media Strategy for Nigerian Startups in 2025
For Nigerian startups, social media is more than a marketing channel; it’s a business growth tool. Whether you’re in fintech, logistics, healthtech, or e-commerce, a strong social media strategy can help you acquire users, build brand awareness, attract investors, and engage your community. But success doesn’t come from random posting. It requires a structured […]
How to Use LinkedIn to Land Clients if You’re a Freelancer in Nigeria
LinkedIn is more than a platform for job seekers; it’s a goldmine for Nigerian freelancers who know how to position themselves. Whether you’re a writer, designer, developer, marketer, or consultant, LinkedIn can help you connect with clients locally and globally. But it’s not enough to just have a profile. You need a clear strategy […]
How to Set Up Social Listening for Your Small Business Using Free Tools
For small businesses in Nigeria, understanding what customers are saying online is crucial. Social listening helps you track conversations about your brand, industry trends, and even competitors. The good news is you don’t need expensive software to get started. With free tools and simple steps, you can gather insights that guide your marketing, customer […]
How to Sell Fashion Products on Instagram Without a Website
Not every fashion business in Nigeria needs a website to start selling. With Instagram, you can set up shop, showcase your products, engage customers, and close sales all in one place. This is especially helpful for small brands or side hustlers who want to grow without the upfront cost of building a website. But […]
How to Deal With Social Media Trolls Without Damaging Your Brand
Social media is great for visibility, connection, and engagement, but it also comes with an unavoidable downside: trolls. Whether you’re a brand, creator, or business owner in Nigeria, trolls can hijack your posts, spread misinformation, or flood your comment section with negativity. Ignoring them entirely might not always work, and reacting poorly can damage […]
Pwanabeshi Obadiah: From Security Guard to Creative Star
Abubakar Suleiman, the CEO of Sterling Bank Group, recently paid a casual visit to Café One, the bank’s coworking and digital lounge designed to spark innovation and collaboration. Known for his high standards and commitment to excellence, the CEO was disappointed by what should have been a minor detail, a poorly executed wall painting […]
Social Media Marketing for Nigerian Mobile Apps and Tech Startups
For mobile apps and tech startups in Nigeria, social media isn’t just a tool; it’s your first user acquisition channel, customer service platform, and brand voice rolled into one. With the right strategy, a lean startup can compete with bigger players, build a loyal user base, and test product-market fit without spending a fortune. […]
How to Use Instagram Reels to Boost Engagement with Nigerian Audiences
Instagram Reels has become one of the most effective tools for boosting engagement, telling stories fast, and reaching new Nigerian audiences. From comedy and fashion to business tips and personal branding, Reels is where discovery happens. But getting people to stop scrolling isn’t just about jumping on trends; it’s about understanding what your audience […]
The Role of Social Media in Shaping Nigerian Fashion Trends
Fashion in Nigeria has always been bold, expressive, and rooted in culture. But today, social media is the new runway. Platforms like Instagram, TikTok, Twitter, and even Facebook are no longer just for updates; they’re driving what people wear, how they wear it, and who sets the pace. From Lagos to Aba, young Nigerians […]
Promoting Nigerian Food Brands on Social Media
From suya stands in Abuja to pepper soup joints in Port Harcourt, Nigerian food is rich, diverse, and full of flavour. But for Nigerian food brands to grow beyond their physical locations, they need more than great taste; they need visibility. Social media has become the ultimate tool to showcase our cuisine, tell cultural […]
How Nigerian Educational Institutions Use Social Media
Social media has become one of the most important tools for Nigerian educational institutions trying to reach new students. Gone are the days when recruitment relied solely on flyers, radio jingles, or word of mouth. Today, secondary schools, universities, colleges of education, and training institutes are using platforms like Instagram, Facebook, TikTok, Twitter, and […]