How Businesses Can Leverage Africa’s Media Power Shift to Maximise Market Strength
In today’s economy, media is not just an amplifier—it is the engine that drives growth, perception, and transformation. The latest PwC Africa Entertainment & Media Outlook 2025–2029 paints a striking picture: Africa’s Entertainment and Media (E&M) industry is evolving faster than most global markets, driven by digital connectivity, mobile-first consumption, and the rise of […]
Q4 in Nigeria: Will Your Business Just Survive, or Truly Dominate?
As we enter the 10th month of the year, Nigerian businesses face the most critical sales window—November and December. This season isn’t just about running discounts; it’s about positioning with strategy. To win, businesses must study their market, understand their target audience, and build a sales funnel that captures attention and drives conversion. That […]
Nigeria’s Digital Future: 2025 Digital Trends Every Business Leader Must Watch
In recent years, Nigeria has made considerable strides in embracing the digital revolution. As 2025 unfolds, the nation’s digital landscape reveals a mix of tremendous growth, evolving technologies, and lingering challenges. Drawing insights from the latest “Digital 2025” global report by DataReportal, we examine how Nigeria is positioned to harness emerging digital trends and […]
Earned Media Has Made Paid Media Highly Irrelevant
In the evolving digital marketing landscape, 2025 will be a transformative year. Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant. Instead, earned and owned media are taking centre stage, offering unparalleled opportunities for brands to connect authentically with their audiences. In this article, we’ll explore how earned media has […]
Scrum Training Scholarship Program
Elevate your career in the tech industry without the need for coding and position yourself to earn in USD! Strumdigi, in partnership with Sessi-Paul Consulting, an Authorized SCRUMstudy Global Training Partner, is offering exclusive scholarships for our Scrum Training Scholarship Program. This opportunity provides mentorship from industry leaders in Scrum, product management, and IT […]
Positioning Your Products and Services for Year-End Success
As the year-end draws nigh, businesses face a critical period where consumer spending typically surges. This presents an exceptional opportunity to position your products and services for maximum visibility and sales. However, achieving the best positioning requires a well-thought-out strategy that leverages search intelligence, consumer behaviour insights, and market trends. In this article, we’ll […]
Maximize Holiday Sales: A Strategic Guide for Nigerian Online Retailers
It is crucial to start early and strategically plan your holiday sales to position your business and attract new traffic. Here’s a detailed guide on the best times to start and how to drive traffic to your store, showcasing your Christmas bestsellers, and ensuring good conversion strategies to tap into the N1 billion online […]
Leveraging AI Marketing for Competitive Advantage in African Organizations
Artificial Intelligence (AI) is revolutionizing industries globally, and marketing is no exception. For organizations in Africa, adopting AI marketing strategies presents a significant opportunity to enhance competitiveness, drive growth, and navigate the complexities of the digital landscape. This article explores how African organizations can effectively leverage AI marketing to gain a competitive edge, […]
Differentiate or Sell Cheap: The Key to Brand Growth
In the fiercely competitive business landscape, standing out from the crowd is not just an option; it’s a necessity. In a world where consumers are bombarded with choices, companies must find ways to differentiate themselves or risk being lost in the noise. This principle is succinctly captured in the book “Killer Differentiators,” where the […]
Can You Really Run an Online Business Without Google?
In the vast expanse of the digital realm, Google looms large, an omnipresent force shaping the way we navigate, search, and conduct business online. From its humble beginnings as a search engine to its current status as a multifaceted tech behemoth, Google has entrenched itself deeply into the fabric of the internet. Its influence is […]
Unlocking Marketing Success in Nigeria with Google My Business
In the dynamic landscape of business marketing, harnessing the power of online platforms is essential for reaching and engaging with potential customers. For businesses in Nigeria, where the digital marketplace is rapidly expanding, leveraging tools like Google My Business (GMB) can be a game-changer. In this comprehensive guide, we’ll explore how Nigerian businesses can […]
SEO Solutions in Digital PR to Promote Products & Services
In the dynamic landscape of digital marketing, Search Engine Optimization (SEO) plays a crucial role in enhancing the visibility and reach of products and services. One powerful facet of SEO is its integration with Digital Public Relations (PR), where strategic planning and execution can significantly amplify the promotion of products and services. In this […]
Experimental Marketing: Unleashing Innovation for Business Success
In the dynamic landscape of modern business, traditional marketing approaches are often met with the challenge of saturation and evolving consumer expectations. This has paved the way for experimental marketing strategies, a paradigm shift that embraces innovation, interactivity, and a personalized approach. In this comprehensive article, we delve into the realm of experimental marketing […]
Trade/Export Promotion Academy Facilitates Entry into Export Business
Export is the sale of goods or services from a seller country to a buyer country, and it has the important effect of improving the economy of the selling country. A lot of people have believed that exporting involves taking some products and putting them on a plane or ship and wishing that nothing […]
Digital Marketing Trends 2024: Navigating the Future of Business
In the dynamic landscape of digital marketing, staying ahead of the curve is imperative for businesses aiming to thrive. As we step into 2024, the intersection of technology, consumer behaviour, and market dynamics is giving rise to trends that are reshaping the way we approach digital marketing. In this article, we will explore the […]
Digital Strategies to Conquer in 2024: Navigating the Future Landscape
In the ever-evolving landscape of the digital realm, staying ahead of the curve is paramount for businesses seeking success. As we enter 2024, a new era unfolds, presenting fresh challenges and opportunities for those ready to embrace innovative digital strategies. This comprehensive guide explores key trends and digital strategies that businesses can leverage to […]