How to Measure the Success of Social Media Campaigns
27th April 2024
Understanding the effectiveness of a social media campaign is essential for any business aiming to maximize its online presence and engagement. Effective measurement not only helps in assessing the impact of current campaigns but also in planning future strategies. To accurately gauge the success of these initiatives, marketers must use a variety of metrics … Continue reading How to Measure the Success of Social Media Campaigns
Women You Should Know: Bilikiss Adebiyi-Abiola
Bilikiss Adebiyi-Abiola, a Nigerian entrepreneur, has made significant strides in the world of business and environmental sustainability. Born in 1983 in Lagos, Nigeria, Adebiyi-Abiola attended the Supreme Education Foundation secondary school before pursuing higher education abroad. She initially enrolled at the University of Lagos but later transferred to Fisk University in the United States, … Continue reading Women You Should Know: Bilikiss Adebiyi-Abiola
The Future of Augmented Reality in Social Media Experiences
Augmented reality (AR) is rapidly transforming how we interact with social media, blending virtual components with real-world surroundings to enhance our digital interactions. As technology progresses, AR is set to redefine social experiences online, offering users new ways to connect, engage, and immerse themselves in content. This post examines how these developments could alter … Continue reading The Future of Augmented Reality in Social Media Experiences
The Role of Social Media in Enhancing Brand Reputation
Social media has changed how brands interact with consumers and manage their reputations. As an interactive platform, it offers unique opportunities for brands to enhance their visibility, engage directly with their audience, and build stronger relationships. This post explores the role of social media in boosting brand reputation, emphasizing direct communication, increased visibility, community … Continue reading The Role of Social Media in Enhancing Brand Reputation
Women You Should Know: Morenike Fajemisin
Morenike Fajemisin is a trailblazer in the field of healthcare, particularly in the realm of sexual and reproductive health. As the Founder and CEO of Whispa Health, she has dedicated her career to revolutionizing access to quality healthcare through technology and innovation. With over a decade of experience in the health industry, Morenike recognized … Continue reading Women You Should Know: Morenike Fajemisin
Sterling OneWoman Mentorship Program for Women in Business
Applications are currently open for the OneWoman Mentorship Program. Organized by Sterling Bank, the OneWoman Mentorship Program will equip women with the skills they need to build successful companies. In the end, the organizers hope, it will help women increase their contribution to the growth of the broader Nigerian economy. Read more about Opportunities … Continue reading Sterling OneWoman Mentorship Program for Women in Business
7 Easiest Businesses to Start in Nigeria Right Now
Are you on the hunt for the easiest business to start in Nigeria? You have probably stumbled upon more than a few ideas. However, most of them likely demand a fair deal of work to bring to life. And that’s exactly what you don’t want. So what are your options? Read more about Business … Continue reading 7 Easiest Businesses to Start in Nigeria Right Now
KPMG Nigeria Opens Applications for 2025 Graduate Trainee Program
KPMG Nigeria has announced the commencement of applications for its highly anticipated 2025 Graduate Trainee Program. This initiative serves as an invitation to recent university graduates to join KPMG in shaping the future of business and innovation in Nigeria. Read more about Opportunities The program seeks individuals who are passionate about excellence, collaboration, and … Continue reading KPMG Nigeria Opens Applications for 2025 Graduate Trainee Program
How to Secure Credit from the Nigerian Consumer Credit Corporation
The Federal Government has approved the commencement of the first stage of the Consumer Credit Scheme, managed by the Nigerian Consumer Credit Corporation (CreditCorp). This scheme is designed to make consumer credit available to Nigerians, who could use this form of financing to purchase goods and services. In this article, we will provide some … Continue reading How to Secure Credit from the Nigerian Consumer Credit Corporation
The Fear of Processed Foods
In recent years, there has been a growing fear surrounding processed food. This apprehension stems from concerns about health, nutrition, and the perceived synthetic nature of such products. However, understanding the nuances of processed food is crucial to debunking myths and making informed dietary choices. This article delves into the origins of the fear … Continue reading The Fear of Processed Foods
Promoting Liver Health: Tips for Preventing Liver Disease
The liver is the detox system of the body. The liver, a vital organ nestled in the upper right side of the abdomen, plays a multitude of roles in maintaining our overall health. From filtering toxins to metabolizing nutrients, its functions are indispensable. However, liver diseases pose significant health risks. Here are some valuable … Continue reading Promoting Liver Health: Tips for Preventing Liver Disease
Environmental Wellness in Nigeria: Air and Water Pollution
In Nigeria, environmental pollution, including air and water pollution, takes a backseat to discussions on economic factors and poverty alleviation. However, overlooking these environmental issues can lead to severe consequences. Pollution risks human health and impedes economic progress by depleting natural resources crucial for livelihoods. Moreover, environmental degradation exacerbates poverty by reducing agricultural yields, … Continue reading Environmental Wellness in Nigeria: Air and Water Pollution
How to Maintain a Healthy Weight with Exercise Intolerance
Exercise intolerance occurs when your body struggles to maintain pace with physical activity that others can typically handle. This difficulty may stem from underlying health issues affecting the heart, lungs, muscles or other organs/organ systems. While not a standalone ailment, exercise intolerance serves as a notable indicator of potential underlying conditions. Read more about … Continue reading How to Maintain a Healthy Weight with Exercise Intolerance
Myth Vs Truth: Childhood Vaccination
In Nigeria, newborns typically receive the Bacille Calmette-Guérin (BCG) vaccine as their first vaccination, given shortly after birth to protect against tuberculosis (TB). The BCG vaccine is typically administered within the first few days to weeks after birth, ideally before the infant is discharged from the hospital. Read more about Health Vaccination is critical … Continue reading Myth Vs Truth: Childhood Vaccination
Ways SMEs Can Successfully Make Inroads in the Nigerian Market
The Nigerian market holds immense potential for Small and Medium Enterprises (SMEs), offering a large and diverse consumer base. However, successfully penetrating and sustaining growth in this dynamic landscape requires strategic planning and execution. In this article, we explore actionable strategies that SMEs can leverage to navigate the complexities of the Nigerian market and … Continue reading Ways SMEs Can Successfully Make Inroads in the Nigerian Market
The 7 Consumer Behaviours Shaping the Nigerian Market
In the bustling marketplace of Nigeria, home to over 200 million people, understanding consumer behaviour is the key to business success. With a diverse population spanning various income levels, cultural backgrounds, and preferences, Nigerian consumers exhibit distinct behaviours that drive their purchasing decisions. Here, we delve into seven essential consumer behaviours that every business … Continue reading The 7 Consumer Behaviours Shaping the Nigerian Market
Video of the Week: Keep Camphor and Dusting Powder Away from Babies
26th April 2024
In a video posted by Aproko Doctor, he discusses the risks associated with using camphor and talcum powders around babies. He highlights the potential dangers these substances (camphor and dusting powder) pose to infants, urging parents to keep such items out of reach to ensure their children’s safety. Read more about Health The video … Continue reading Video of the Week: Keep Camphor and Dusting Powder Away from Babies
Top 10 Tools for Project Management in Small Businesses
For small businesses, managing projects efficiently is necessary. With limited resources and tight deadlines, having the right tools can make all the difference in keeping projects on track and ensuring smooth operations. In this article are the top 10 tools for project management in small businesses. Read more about Business Trello Trello is a … Continue reading Top 10 Tools for Project Management in Small Businesses
Top 10 Technical Skills You Need for Remote Work in 2024
Remote work has become more common and with it comes the demand for specific technical skills has increased. In 2024, certain technical abilities will be particularly sought after for remote roles. Here, in this article, I share the top 10 in-demand technical skills you need to succeed in remote work: Read more about Career … Continue reading Top 10 Technical Skills You Need for Remote Work in 2024
How to Win Your Distribution Game as a Tech Startup
In the dynamic landscape of the Nigerian tech ecosystem, where innovation burgeons and entrepreneurial spirit thrive, startups face a unique challenge: distribution. While crafting groundbreaking products and services is vital, the ability to effectively distribute and reach the masses is equally crucial for success. In this article, we delve into the strategies that can … Continue reading How to Win Your Distribution Game as a Tech Startup
Anambra State School Triumphs in National Girls in ICT Contest
25th April 2024
In Anambra State, the Girls of St. John Vianney Science College in Igbariam won the National Girls in ICT Competition 2024. They grabbed the national championship title on Wednesday. This competition is organized by the Federal Ministry of Communication, Innovation, and Digital Economy. It’s open to all girls in secondary schools across Nigeria. Read … Continue reading Anambra State School Triumphs in National Girls in ICT Contest
Multichoice Nigeria Raises DSTV, GOTV Fees by 25%
Multichoice Nigeria, a company offering Pay-TV services, has announced another price increase for its DSTV and GOTV packages. This time, they’re making the prices go up by at least 25%. It’s the third time they’ve raised prices since last year, with the first change happening on May 1, 2023. Read more about Business The … Continue reading Multichoice Nigeria Raises DSTV, GOTV Fees by 25%
7 Traps Founders Should Know About the Nigerian Market
Nigeria, Africa’s most populous nation and the continent’s fourth-largest economy is a land of immense potential for entrepreneurs. With a booming youth population, a growing middle class, and a rapidly developing tech scene, the Nigerian market offers a vast and exciting landscape for founders looking to scale their businesses. However, navigating this dynamic market … Continue reading 7 Traps Founders Should Know About the Nigerian Market
How Chowdeck Won its Distribution Game: A Recipe for Success
In the ever-evolving realm of on-demand delivery, African enterprises are swiftly etching out their space. Among these, Chowdeck, a Nigerian food delivery service established in 2021, has emerged as a trailblazer. It all began with Femi Aluko, the visionary behind Chowdeck, who, inspired by the swift food delivery systems in Dubai, resolved to introduce … Continue reading How Chowdeck Won its Distribution Game: A Recipe for Success
Male Hypogonadism: Symptoms and Treatment Options
Male hypogonadism is characterized by insufficient production of testosterone, the primary male hormone, by the testes. Testosterone plays a crucial role in various aspects of male development and health, influencing secondary sexual characteristics, reproductive function, and muscle mass. Read more about Health The significance of testosterone extends beyond sexual function and physical attributes, impacting … Continue reading Male Hypogonadism: Symptoms and Treatment Options
Using Pinterest and Instagram for Visual Marketing Strategies
Visual marketing has become an essential strategy for businesses looking to attract and engage audiences effectively. Among the plethora of platforms available, Pinterest and Instagram have emerged as powerful tools due to their visually-driven content and large user bases. This post explores how businesses can leverage these platforms to refine their visual marketing strategies. … Continue reading Using Pinterest and Instagram for Visual Marketing Strategies
Strategies for Effective Cross-Platform Social Media Campaigns
Effective cross-platform social media campaigns are essential for businesses aiming to maximize their reach and engagement across various online platforms. As social media platforms each offer unique features and cater to distinct audience demographics, creating a unified yet platform-specific approach can significantly impact a brand’s visibility and interaction rates. This post will explore practical … Continue reading Strategies for Effective Cross-Platform Social Media Campaigns
The Role of Artificial Intelligence in Personalized Marketing
Artificial intelligence has become a transformative force across various sectors, and marketing is no exception. The ability to personalize marketing efforts through AI enhances customer engagement and boosts the efficiency and effectiveness of marketing strategies. By analyzing vast amounts of data, AI tools can identify patterns and preferences that might escape human detection, enabling … Continue reading The Role of Artificial Intelligence in Personalized Marketing
Developing an Influencer Marketing Strategy for Small Businesses
Small businesses often face the challenge of achieving substantial market reach with limited resources. An influencer marketing strategy provides a viable solution by leveraging individuals with high engagement rates and dedicated followings to enhance brand awareness and credibility. This approach is particularly effective for small businesses to expand their digital footprint and connect with … Continue reading Developing an Influencer Marketing Strategy for Small Businesses
Nigerian Entrepreneurs Share Insights about Connect Nigeria Business Mixer
Are you looking to elevate your business game? Look no further than the Connect Nigeria Business Mixer, the premier networking event in Lagos, Nigeria. Set against the backdrop of a serene environment conducive to learning and deal-making, this event brings together the brightest minds in entrepreneurship for an evening of connection, enlightenment, and growth. … Continue reading Nigerian Entrepreneurs Share Insights about Connect Nigeria Business Mixer