How Smart Businesses are Using AI to Drive Sales and Customer Engagement
A growing number of businesses across sectors are using AI to drive sales and customer engagement. They are succeeding at this because the technology can be effectively deployed across several aspects of commercial and industrial operations. An important part of this is AI being utilized to plan marketing campaigns, deliver personalized experiences, smooth sales […]
Apply for the MIT SOLVE Global Economic Prosperity Challenge 2025
MIT SOLVE is calling on innovators from all over the world to apply for a place in its Global Economic Prosperity Challenge. This program is a collection of competitions designed to spotlight and support tech-driven solutions to some of humanity’s top and emerging concerns. They address such domains as AI, the future of work, […]
7 Tech Tips for Nigerian Students in 2025
The modern student relies on contemporary technology for a good deal of their work. Whether it’s for research or sourcing for documents, communication or collaborative work, tech has become an integral part of the learning experience for millions in this country. Anyone who wants to stay ahead of the pack in this regard has […]
Register with the African Development Bank ENNOVA Program
The African Development Bank ENNOVA Program is a platform that provides entrepreneurs on the continent with access to resources they’ll need to successfully build their businesses. If you are working on a startup and would like to connect with funding, incubators, accelerators, mentorship and networks that’ll aid your venture’s growth, you should consider exploring […]
6 Non-Bank Funding Options for Real Estate Projects in Nigeria
Banks are a big part of the real estate ecosystem in Nigeria. They are key financiers in the industry, providing capital for many developments. However, with the increase in interest rates in recent times, companies in this domain are finding traditional lenders too expensive. As a result, they are seeking non-bank funding for real […]
Creating Emotional Connections with Customers
Small businesses don’t have the huge budgets that larger corporations can invest in building a brand, running marketing campaigns, or managing customer relationships. They have to make do with limited resources. If small businesses want to achieve the greatest possible results, creating emotional connections with customers has to be a top priority for them. […]
Top 10 Faith-Based Nigerian Businesswomen and Leaders
People who take their faith seriously will let it inspire them. This is true for faith-based Nigerian businesswomen and leaders, many of whom say that their relationship with God has propelled their exploits. Read more about Business In a world that often treats the sacred as profane, devout women who thrive in business are […]
Top 10 Nigerian Women Innovators and Change-Makers
We are witnessing an emergence of Nigerian women innovators and change-makers. This class of women is driving positive transformation across industries and socio-economic concerns. Thanks to their work, the path is being paved for greater female participation in national economic life, and the development of the broader Nigerian society. Read more about Women Here’s […]
Apply for the WISE EdTech Accelerator Program 2025/2026
Applications are currently ongoing for the WISE EdTech Accelerator Program. Supported by the Qatar Foundation, this initiative provides EdTech founders from all over the world with the resources they need to scale. The ultimate aim of the accelerator is to empower EdTech startups to solve the world’s most pressing challenges with education. If you […]
Equity Investing for Regular People: How to Pick a Stock
Investing in the stock market is now quite easy. These days, there are a multitude of mobile apps that allow you to buy shares of major companies in Nigeria and from elsewhere in the world. This ease of access is drawing a new generation of wealth builders to equities. However, many of them—as well […]
How to Grow Your Business with Targeted Marketing Strategies
Businesses want to get the most out of every investment they make. That includes resources poured into procuring equipment, developing products, and training staff. It’s also true for marketing spend. You’ll need to adopt targeted marketing strategies to reap the return on every naira you assign to make your brand visible and attractive. Read […]
Why Customer Experience is the New Competitive Advantage for SMEs
It used to be enough to sell good quality products at a decent price. But it isn’t anymore. Many industries have become hypercompetitive. On one hand, identifiable differences between brand offerings are crumbling. On the other, today’s consumers want more than just impressive-looking products. Customers seek an experience that leaves a lasting impression on […]
The Death of Traditional Advertising: What Small Businesses Should Do Instead
We are witnessing the death of traditional advertising. These days, consumers’ buying decisions are less likely to be influenced by thirty-second radio jingles or similar-length TV promos. Brands whose market demographic leans in the aged direction may secure some wins via the old means, but that segment of the population is shrinking. Younger people […]
10 Useful Tech Tips for the Everyday Nigerian
Contemporary technologies are a defining feature of the present age. Some, like social media and mobile phones, have become fixtures in people’s lives worldwide. Others, like Artificial Intelligence and cloud computing, are quickly taking a similar place in our considerations. To make the most of them (and stay safe while doing so), you’ll probably […]
Register for the MTN Skills Academy Program 2025
Registrations are currently ongoing for the MTN Skills Academy Program. If you would like to build a career or establish a successful business around digital technology, you may consider taking advantage of this opportunity. This initiative provides you with a free and accessible way to learn the skills you need to begin your journey […]
Scaling Your SME: When is the Right Time to Expand?
Many entrepreneurs dream about expanding their companies. A good number imagine the ventures they’ve nurtured growing into institutions of global repute and having an international impact. Most industrial giants have arisen from simple beginnings. If you envision greater things for your business down the line, scaling your SME is something you’ll be eager to […]