8 Email Marketing Tips for Small Businesses in Nigeria
If you run an SME or startup in Nigeria, you’ll probably appreciate a useful list of email marketing tips for small businesses. That’s because email marketing is one of the most potent approaches to marketing that currently exists. But it’s not always clear which of the many email marketing ideas work for specific industries […]
How to Create a WhatsApp Broadcast List for Your Business
WhatsApp is one of the most widely used mediums of communication in our day. It’s the preferred messaging platform for millions of Nigerians, because it’s a fast and low-cost way to reach customers directly on their mobile devices. Businesses seeking to use it to their advantage need to know how to create a WhatsApp […]
Starting a Business in December? Here’s How to Do It
Many Nigerians assume that December is a bad month to start a business. People are rounding off the year, companies are closing their books, and everyone seems to be winding things down. But starting a business in December can actually give you a head start for the coming year. If you do it the […]
How to Export Cocoa from Nigeria: Steps You Should Take
Nigeria is one of the world’s leading producers of cocoa. Global demand for products derived from this crop continues to rise, as chocolate manufacturers and food processing industries expand. There’s clearly a lot of money to be made from it. If you’re interested in knowing how to export cocoa from Nigeria, this guide lays […]
How to Improve Your Marketing with Generative AI
If you’re still on the hunt for ways to craft and execute marketing campaigns that achieve your goals, you should probably explore how to improve your marketing with generative AI. Read more about Tech Despite being the biggest trend of the decade thus far, AI is still underexploited by millions of entrepreneurs and businesses. […]
How to Grow Your Career in an AI-Driven World
In just a few years, Artificial Intelligence has gone from being a subject discussed by technical people to being the defining phenomenon of the decade for most of humanity. As a person living in such a world, you’ll want to know how to grow your career in this new environment. Read more about Tech […]
How to Get Better at Personal Finance
If you’re serious about building wealth, you’ll need to improve your money management habits. A lot of people struggle with saving, budgeting, debt, and investing simply because they were never taught how to get better at personal finance. The good news is that anyone can learn and improve, no matter their income level or […]
How to Invest in Farmland in Nigeria: A Simple Guide
Nigeria’s rapidly growing population needs to be fed. Farms, which provide most of the food, are therefore important assets. So it makes perfect sense that they’re becoming a must-have for savvy investors. If you have ever wondered how to invest in farmland or how to buy farmland in a secure and profitable way, this […]
How to Validate Your Business Idea with AI
Before building out your startup, you need to make sure that it’s suitable for prevailing market conditions. The process of ascertaining this—called idea validation –once involved conducting interviews, running surveys, and endlessly tinkering with your first product concept. But today, you can validate your business idea with AI (Artificial Intelligence). Read more about Business […]
How to Build Lasting Business Relationships in 2026
In business, as is the case elsewhere, lasting business relationships can be the difference between growth and stagnation. Smart entrepreneurs understand why relationships are important in business and how much influence the right network can have on long-term success. In 2026, the companies and individuals who thrive will be those who intentionally cultivate trust, […]
How People are Building Homes on a Budget
It’s now more expensive than ever to construct a home in Nigeria. The combined cost of land acquisition, moulding bricks, and putting up a decent structure amounts to tens of millions of naira. Yet, many Nigerians are still managing to do the seemingly impossible—building homes on a budget. Read more about Real Estate If […]
Should You Fix Your Old Car or Buy a New One?
Should you keep your old car or upgrade to a new one? This question encapsulates a dilemma many Nigerians face. Rising fuel prices, costly spare parts, and general economic pressure are combining to make car ownership a major financial decision. If you’re asking questions like “should you fix your old car?” or “when does […]
Top 5 Safest Investments with Highest Returns in Nigeria
What are the safest investments with the highest returns in Nigeria? That’s a question that people starting out in financial education ask a lot. And it’s pertinent for anyone in Nigeria who is looking to build wealth. Factors like inflation and currency instability make holding all your money in a savings account a bad […]
Fractional Real Estate Investment in Nigeria: A Beginner’s Guide
Of the many conveniences birthed by contemporary digital technology, democratized investing is truly transforming the finances of regular people. A great example of this is fractional real estate investment, which has lowered the barrier of entry into real estate investing. Read more about Real Estate If you aren’t very familiar with fractional real estate […]
How WhatsApp Marketing Can Transform Your Business Fortunes
No platform offers a bigger opportunity to connect with customers than WhatsApp. This is true for fashion merchants in Lagos, food vendors in Port Harcourt, real estate agencies in Kano, or online service-based hustles. WhatsApp marketing can dramatically boost business visibility, sales, and customer loyalty. Read more about Business But what is WhatsApp marketing? […]
Why Everyone is Talking about Land Investment—and if it’s Worth It
In the last few years, land investment has become one of the hottest topics in Nigeria’s financial and real-estate circles. You have probably seen social media ads, roadside billboards, and chatter over the radio about buying land, land banking, or “investing for the future.” But is it actually worth the hype? And how do […]