3 Employability Skills That You Need
Every career or job requires special skills needed to carry out responsibilities in such place of work, however, some skills are not specific to one particular career path but are useful across all employment sectors. Read more about Career Interestingly, most employers are often looking for such skills that go beyond one’s qualifications and experience. […]
The Importance Of A Financial Statement To An Organization
A financial statement is a summary of a company’s financial performance over a certain reporting period, and it represents a formal record of financial transactions taking place in an organization. It is often included in the annual report, and a good deal of the information present in the report is required by law or […]
The Difference Between Dividends And Interest Rates
These two terms are prevalent while making investment decisions, but very few understand clearly the distinction between these two terms, this is because these terms sound like they should mean the same thing, but they don’t and you must understand the difference. Read more about Finance Receiving interests and dividends seem like incomes for an […]
What You Should Know About Behavioral Finance
It would be nice if investors and markets moved solely based on fundamental economic and financial analysis of businesses, but at times, investors appear to lack self-control, act irrational, and make decisions based more on personal biases than facts. Read more about Finance This article focuses on explaining why investors often appear to lack self-control, […]
How To Increase Your Market Reach
A major problem that many businesses face in this age and time is; increasing their market reach. No business wants to have a stagnant number of customers for a long time. This would mean a lack of growth and the inability to pay salaries as time goes by. The value of money also tends […]
Top 3 Marketing Apps To Try In 2022
Excelling in 2022 is almost impossible without the use of social media. Apps are like extensions created to fit into mobile devices to enable ease of use and speed up the process of whatever it is the owner of this device wants to do. Phones are just like little computers or minicomputers, and they […]
Understanding The Need For Digital Marketing
If you followed our journey this past week, you’d realize that businesses always put their customers first, because the customer keeps the company. This is why many companies in the past would spend thousands of dollars in maintaining customer relationships, because they would want the product to remain ever fresh in the minds of […]
Customer Loyalty: To Buy Or To Build
Companies worldwide have similar questions in building customer loyalty; is it better to buy or build? To have a clearer answer to that question, we should discover. What is customer loyalty? Customer Loyalty is “an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and […]
How To Reinvent Your Business Right Now
Most people learn quite late that for a business to remain profitable, it must continue to evolve to meet the demands of its consumers. As can be seen with the famous phase-out of blackberry, a business that does not reinvent itself would miss out on many opportunities to profit. This is why this article is […]
Top 4 Ways To Kill A Business Before Turnover
Do not beat around the bush; the reason why most people create a business is for profit. This is fine, until after a few years, the business seems to die out, as there is no profit left to pay salaries and grow the business. There might be initial shock from business owners, but deep […]
Top 5 Investment Apps Of 2022
As a country, Nigeria has experienced one of the worst inflation rates recorded in the century. In addition, the cases of banditry and resultant effects of the pandemic has adversely affected the finances of households and the country as a whole. However, fintech apps have come to play. Below is a list of the top […]
How To Set Financial Goals
There is an adage that says, “a person who fails to plan, has planned to fail”. One must learn how to set financial goals if one is serious about building wealth. This is not to say that the only step to building wealth is through setting a financial goal, but it is to say that […]
10 Tips And Tricks To Manage Your Money
Money can be difficult to make and can even be more difficult to manage. This is why people often wonder if money ever grows at all. To help answer that question, this article has outlined 10 tips and tricks to manage money. Read more about Finance Track your Expenditure: Simple stuff. Always take a […]
The Relationship Between Marketing And Advertising
These two terms are most times used interchangeably, however, there are actually many differences, as well as similarities between marketing and advertising. In basic terms, marketing is the process of identifying customer needs and adopting the best strategy to meet those needs, while on the other hand, advertising is the exercise of promoting a company […]
Principles Of Marketing Management
Marketing management is the function within an organization dedicated to marketing research, brand awareness, assessing environmental threats and leveraging new opportunities. A marketing executive tasked with creating a marketing plan must adhere to the key principles of marketing management to improve the chances of success for an organization in its chosen market niche. Read more […]
The Pros And Cons Of Email Marketing
Email marketing involves sending out series of automated or one-off message around a specific topic or event. Email marketing allows you to create targeted and personalized messages, build meaningful relationships with your customers and improve response rates to your direct marketing campaigns. Read more about Marketing For most businesses, whether small or growing business, email-marketing […]