Developing Your Digital Marketing Strategy For Your Retail Business
Nigeria’s Retail Economy and the Potential The retail economy in Nigeria is a fast growing one and it provides huge opportunities for retailers in the country. Today, wholesale and retail sales are the third largest contributors to Nigeria’s GDP, according to McKinsey. The wholesale and retail market contributes 16 percent to the total of […]
Business Profile – BudgIT
How well do you understand the National Budget? What is the importance of understanding the 2nd most important document in the nation? Well, for one, understanding the National Budget helps you track how the nation’s revenue is allocated to projects that will improve your standard of living. It also helps the citizenry hold their government […]
3 Tools For Engaging Your Market Online
Emmy is the marketing manager of a mobile payments solutions provider in Nigeria. His firm has been struggling to get its target market to use its app that allows bill payments and funds transfer on smart phones. Emmy realised that the primary roadblock to achieving his goal is that his target market lacks adequate […]
Increase Your Business Productivity And Grow Your Business With These Technological Tools
Patricia Fripp, a sales presentation expert once said that what she wanted in business was an unfair advantage. And no, she didn’t mean being corrupt or fraudulent or anything illegal or immoral. She sought an unfair advantage in business by doing everything a teeny bit better every day. Little changes to your business processes and […]
Integrating Email with Your Marketing Strategy
Henry is a business developer for an insurance firm in Lagos. Today, he is to present to his Managing Director why his firm should adopt email marketing as part of the firm’s marketing strategy and how email will help the sales team achieve their sales quota. He knows what his firm needs – to differentiate […]
3 Reasons Why You Need Email Marketing For Your Business
Jide’s marketing budget has been cut by 50% by his management. He had planned to invest in several marketing channels to increase his sales by 30% in the coming year. He planned to go to radio, use email marketing, print out flyers, participate at trade shows and invest in online advertising for his computer firm. […]
Get Ready for the Big Bang Sales 2015
Celebrate the end of 2015 with a Big Bang! It’s that time of the year when vendors are advised to sell off old stock in preparation for the New Year and so many people are searching for opportunities to buy such items for discounted prices. The Big Bang Sale powered by www.oakstranzact.com is set to […]
#PhotoSpeaks: 2015 Lagos International Trade Fair
More photos from the just-concluded Lagos International Trade Fair:
3 Online Lead Generation Techniques for Your Business
Lead generation –the process of getting the contact information of potential customers that show interest in your business, is a critical aspect of marketing and sales. The more leads a marketer generates, the more sales he closes. As a business, it is important for you to have a steady flow of leads that will eventually […]
Business Profile: Outsourceit
Focus. A quality all great leaders possess. Even in business, the ability to stay focused on your core business and not get distracted by the numerous business processes is critical to your success and growth. The concept of outsourcing (the practice of employing outside firms to perform tasks normally done in-house) was born out of […]
Building Brand Communities Around Your Event
Did you know that Hootsuite grew from 0 to 3 million users without spending a dime on advertising or public relations for the first 3 years of its existence? That sounds incredible right? Ryan Holmes, the CEO of Hootsuite credited the company’s success to its community outreach programmes. The company basically allowed its users do […]
How to Use Email to Promote Your Event Effectively
As an event organizer/planner, what is your number one priority? My guess is to get your ideal audience to register and attend your event, right? It doesn’t matter what industry you’re in, or what sort of event you’re organizing, whether it’s a paid for workshop or a free conference, the need is the same. In […]
How to Write Very Catchy Headlines for Business Blogs
Writing headlines for your blog is much like writing a sales advert. Your business blog headline, much like a sales message, should influence your reader to take action. According to a test, it has been discovered that 8 out of 10 people read only your headlines but do not read the rest of your blog. […]
How Successful Business Blogs Decide What to Write
According to a research, website conversion rate for businesses that adopt content marketing, such as writing and publishing blogs, are 6 times higher than businesses that do not adopt content marketing. You know what that means don’t you? It means if you do not blog for your business, you are losing customers daily. Without a […]
5 Ways You Can Increase Traffic To Your Business Blog
What’s the purpose of your business website? To get potential customers to learn about your brand and what your business offers, right? Designing a great website with the right information about your business is one thing, and getting traffic from potential customers to visit your website is another. A corporate blog solves the problem of driving […]
4 Simple But Powerful Customer Retention Tips
Did you know it is 6 to 7 times more expensive to acquire a new customer than to retain one? And did you know a repeat customer spends 67% more than a new one? So before you invest all your money developing customer acquisition channels take a step back and look at your current customers […]