Business Growth Monday: Metrics, Metrics on the Wall, Who’s The Vainest of Them All?
More data is always a good thing right? More data means more information and more accurate decisions. More data means we’ll be able to build our businesses faster. But while all business owners now know that they must measure their results in order to know how effective their marketing efforts are, too many measure the […]
The Zero Moment of Truth (ZMOT)
Zero Moment of Truth, or ZMOT, is a revolution in the way consumers search for information online and make decisions about brands. As consumers’ behaviour evolve, so must the ways in which brands engage them. In today’s always-connected, mobile-first world, how do you continue to win the Zero Moment of Truth? Eighty percent of success is […]
B2B and B2C are dead. Welcome, our new born B2H
It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C) in an effort to target the groups of people, who ultimately would consume a brand’s message.What it really did, however, was create an unnatural language for marketers to tell the stories of products to their buyers and partners. Businesses […]
Africa keeps disrupting the world
In 2012, the world’s leading Beverage Company Coca-Cola launched a campaign “A Billion reasons to believe in Africa which collates positive and inspirational stories about Africa. At the heart of the campaign is a TV ad featuring South African singer Steve Kekana, who re-recorded “I Love You, Africa” — his hit song from 20 years […]
Story! Story! When Will Brands Finally Get This?
There’s a reason so many of us flock to the movies or spend hours reading novels – it’s because we love to get lost in a good story. If you ever listen to a good conversation, you’ll notice that a lot of connection happens when people share stories with each other. Storytelling is a powerful […]
Three Tips B2B Digital Marketers Should Know
B2B marketing is a totally different sport. It’s more complex, it’s richer, it’s broader and it’s more difficult than B2C marketing. Once upon a time, I assumed a B2B marketing role, I thought my usual B2C approach would work. After a few months, I figured that a lot were just not adding up and thanks […]
Hello Brands, Let’s Woo the Ladies
More and more ads are embracing girl power. “Femvertising” ads — advertisements that aim to celebrate and empower women and girls — have made a splash over the past few years. And there’s no sign of them slowing down. In October 2014, women’s lifestyle website SheKnows asked 628 women about their views on advertising. Ninety-one […]