Men You Should Know: Zacch Adedeji
Zacch Adedeji is a name that’s becoming hard to miss in Nigeria’s financial world. Born on January 8, 1978, this dedicated accountant is the current Executive Chairman of the Federal Inland Revenue Service (FIRS). Before taking on that high-profile role, he served as Finance Commissioner in Oyo State and held key roles in government […]
How to Develop Effective Communication Skills as an Entrepreneur
As an entrepreneur in Nigeria or anywhere else in the world, one of the most important things you need is the ability to communicate well. Whether you’re trying to explain your business idea, talk to customers, lead a team, or negotiate with suppliers, your words matter. This is why developing effective communication skills is […]
The Future of Functional Nutrition: Food as Medicine Tailored by Your DNA
Have you ever wondered why one person can eat all the rice and bread in the world and stay fit, while another person gains weight just by smelling cake? The answer may be found in something deeper — our DNA. Read more about Food Welcome to the exciting world of functional nutrition, a growing […]
The Mental Health Benefits of Journaling
Let’s be honest. Life in Nigeria can be tough. Between the hustle, traffic, bills, and pressure to “make it,” it’s easy to feel overwhelmed. You may not always have someone to talk to, and that’s okay. But what if I told you there’s a simple tool you can use to clear your mind, release […]
Why Are Brands Choosing Nano-Influencers?
You might wonder — why not go for a big-name influencer with 1 million followers? Here’s why nano-influencers are becoming more valuable: Read more about Business Trust and Authenticity: People trust nano-influencers because they feel “real.” They’re not showing a fake lifestyle. When they post about a product, their audience believes it’s coming from personal […]
Marketing Nigerian-Made Products with Heritage-Rich Storytelling
There’s something special about products made in Nigeria. From the handwoven Aso Oke of the Yoruba, to the beaded artwork from Benin, the leather crafts of the North, and the delicious spices from Calabar — Nigerian-made products carry stories. Stories of people, culture, tradition, struggle, and pride. Read more about Business But in today’s […]
Maximising ROI for Nigerian SMEs
If you run a small or medium business in Nigeria, chances are, you’ve put in a lot—your time, your money, your energy, and your dreams. But how do you make sure that everything you’re putting into your business is truly paying off? This is where the idea of maximising ROI comes in. Read more […]
Common Marketing Mistakes Nigerian Businesses Make (and How to Avoid Them)
Marketing your business in Nigeria is not always easy. From small startups to bigger companies, many Nigerian businesses make some avoidable mistakes that affect their growth. The truth is, marketing is not just about posting flyers, running ads, or shouting “come and buy.” It’s about connecting with people and giving them a reason to […]
Online Marketplaces: Leveraging Jumia, Konga, and Other Platforms for Sales
Running a business in Nigeria is not a breeze. Whether you’re selling clothes, gadgets, or skincare products, one of the biggest struggles is finding customers. But in today’s digital age, your shop doesn’t have to be on a busy street in Lagos or Abuja before people can find you. With online marketplaces like Jumia, […]
B2B Marketing Strategies for Nigerian Businesses
When people hear “marketing,” they often think of promoting goods or services to regular people like you and me. But what if your customers are other businesses? That’s where B2B marketing comes in. Read more about Business B2B stands for Business-to-Business. It simply means you are selling to companies, not individuals. For example, you […]
Growing Sales Through Partnerships in Nigeria
In today’s Nigerian business environment, it’s not always easy to grow sales. The market is competitive, and many small businesses are trying to survive. But there’s a secret weapon that smart entrepreneurs are using to grow faster: partnerships in Nigeria. Read more about Business A good partnership can help you reach more people, reduce […]
How to Develop a Marketing Plan for Your Nigerian Startup
Starting a business in Nigeria can be both exciting and overwhelming. You have a great idea, maybe even a solid product or service. But then comes the big question: “How do I let people know about it?” That’s where a good marketing plan comes in. Read more about Business A marketing plan is like […]
Agile Marketing Plan for Nigerian SMEs in 2025
Running a small or medium business in Nigeria in 2025 is not for the faint-hearted. The economy keeps changing, customer behaviour is shifting, and new trends pop up almost every day. So, how do you keep your business visible, relevant, and growing in the midst of all this? The answer lies in having an […]
How to Create Automated Email Marketing Funnels (Even If You’re Not a Techie)
Email is still one of the best ways to reach your customers—whether you sell handmade bags, run a food business, or offer professional services. But sending emails one by one? That’s tiring, time-consuming, and not the best use of your time. This is where automated email marketing funnels come in. Read more about Tech […]
The Power of Hyper-Niche Marketing for Targeted Reach in Nigeria
In today’s world of business and marketing, shouting louder doesn’t always mean more people will hear you. In fact, trying to sell to everyone at once might mean no one is really listening. That’s where hyper-niche marketing comes in. Read more about Business If you’re running a business in Nigeria—whether it’s a small fashion […]
How to Scale Your Business on WhatsApp Business: A Simple Guide for Everyday Entrepreneurs
If you’re reading this, chances are you already use WhatsApp every day—for chatting with friends, checking up on family, or even receiving funny memes. But did you know that WhatsApp Business can also help you grow and scale your small business? Read more about Business Yes, that same app you use for “Good morning” […]