Scale your Nigerian E-Commerce with the ₦5000 Per Day Traffic Plan
Internet marketing is a tricky business. Advertising online from Nigeria can be a very wasteful experience if you do not know what you are doing. This article is a guide to understanding the process behind advertising that works and gets one results. The ₦5000/day traffic plan isn’t suggesting that you advertise with only ₦5000 per […]
Core Elements Every E-commerce Website Needs (2)
Continued from Core Elements Every E-commerce Website Needs (1). Live Chat Your customers have questions, live chat’s got answers. Live chat is good if you can support it. So if you are a one man shop or you have a few employees, live chat might not be the best option, because if your customers are […]
Core Elements Every E-commerce Website Needs (1)
In Growing Your Nigerian E-commerce Website to Make Sales, we discussed six questions that your customers have in mind about your product page before making a decision to buy. Please read it to better understand this article. Copywriting Copywriting is a powerhouse player and can answer nearly every question your customer has! It includes headlines, descriptions, persuasions, […]
Growing Your Nigerian E-commerce Website to Make Sales
Every customer that visits your e-commerce platform is coming with certain questions in his mind. He has the cash in the hand and he sees the product he wants to buy. The only thing standing in his way from purchasing the product are the questions that he has come to your platform with. This article […]
Powerful Instagram Marketing Hacks to Grow your Nigerian Business
This is not your average Instagram marketing post that’s spilling beans on how to increase your followers using #hashtags; in this post, you might get something a bit more specific. Instagram is one of the fastest growing social media platforms, it’s not Facebook, it’s more social and engaging and not as personal as Snapchat. Instagram […]
Ensuring the Survival of Your Business via Digital Marketing
AROUND 7.P.M Sunday, 4/09/2016, I got a late call from a close friend of mine, Hassan*, who was devasted about the state of the current economic downturn. So we started discussing on possible solutions and alternative options that he could leverage on. The truth is in every bad situation there is an opportunity and also, that through […]
Why Your Website Does Not Get You Sales
A very wise colleague of mine once told me an infallible truth about online buying psychology, “landing pages and websites do not convert, people convert”. Lots of brands think that to get leads and customers all you need is a great website. While a website is important, it’s not altogether the solution. And these companies spend […]
Online Brand Management for Nigerian Companies
Brand management in Nigerian companies and across the world is very essential towards a company’s development and its execution can tie into the success or failure of a business venture. When you have a proper brand management strategy, your level of commitment assures your clients, consumers, stakeholders and anyone else that your business is trustworthy and they […]
A Step By Step Guide to Building Your Landing Page
Have you ever landed on a web page and the offer and copy on that web page pushed you to make a purchase? That’s the power of a landing page. One of the brilliant things you can do for your company is to build a specific landing page to promote your lead magnets, tripwires and […]
The Ultimate Guide to Publishing Your Book on Amazon-Kindle from Nigeria
Amazon Kindle publishing is growing like wildfire all across the world. Independent authors (Indies) are rising from various aspects of life to publish books and are making quite a lot of money from doing so. A few Nigerians have caught up to this trend as well, but very few have had any worthwhile results, and […]