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You are invited to attend the Hexavian business, brand, strategy and projects masterclass this weekend. It’s a 9-hour intensive class on business, brand, and strategy and project management. It’s for business owners, people involved in projects, managers, aspiring moguls and anyone hoping to go further in developing a brand, brands and businesses. It has 4 modules; business, brand, strategy and project management. The Business Module breaks down the “how” of creating value and value chains profitably through strategy, managing people, processes and systems. It will also decipher a classic: the book, the 21 Hexavian Laws of Business, with real life case studies of principles to practically succeed in the emerging world. The Brand module is not just about branding, but innovative brand strategy. It is built on the idea that “The only thing more important than what you are selling is what the buyer believes that he is buying”; perception, hence a need for branding and brand strategy. It is the “How” of branding. And its brand strategy concentrates on helping you create a world class brand with a cult-like followership. “A brand that captures the eyes (designs, branding and packaging)” gains attention (branding), but a brand that captures the heart and mind gains commitment (brand strategy and social capital).” The “How” is explosive. It will change your views and inspire your success. The strategy is the competitive complexity scheme of planning the moves you make in what you do. It explores competitive complexity, blue ocean strategy and marketing and brand strategy as a means to creating the competitive advantage, tipping point and quantum leap for unmatched success. The challenge has always been, “how do you move from ideas to an effective scheme of plan, the steps and principles to follow through into project, then into marketing strategy and then business and a great brand?” The project management section has the solution. Venue: The Hexavian Masterclass, Collonades Resort Ikoyi, 21, Kingsway Road, Ikoyi, Lagos Date: Saturday, 24th of August, 2013 Time: 10:45am – 7pm Fee: N30, 000 per participant (limited slots available, so it’s on “first come, first served” basis). To secure a slot, request for the account details, proceed with payment and then send in your full name, organization and contact details. Contact Details: Eizu, 08035202891, Blackberry Pin: 2A459D63