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Apple has aimed at one of the biggest and seemingly unassailable businesses of its rival Microsoft, its Office software for tasks like word processing and spreadsheets. Apple said iWork, a set of applications for Macs, iPads and iPhones that essentially duplicates what Microsoft’s Office offers customers, would be free to anyone who bought a new Macintosh computer or mobile device from Apple. Each Apple app used to cost $10 apiece.  The latest version of the Macintosh operating system, Mavericks, will also be free. The pricing maneuvre was perhaps the lone surprise at an Apple new media event here at the Yerba Buena Center for the Arts. As expected, Apple souped up its iPads with faster processors and zippier Internet connections. The company upgraded its iPad Mini, the smaller tablet, with a higher-resolution, 7.9-inch display. The full-size iPad, with a 9.7-inch screen, was renamed the iPad Air, because it has a slimmer design and has lost some weight. The smaller iPad starts at $400 and the bigger iPad will cost $500. Both will ship in November. “This is our biggest leap forward ever in a full-sized iPad,” said Philip W. Schiller, senior vice president for marketing at Apple. With its free software offering, Apple is capitalising on strong growth in tablet computing sales and Microsoft’s reluctance to offer Office for the iPad. Culled from nytimes.com
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This article was first published on 25th October 2013

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