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The Africa Movie Academy Awards (AMAA) has signed a partnership agreement with Facebook for the promotion of African and Nigerian talents. Mrs. Peace Anyiam-Osigwe, founder of AMAA, disclosed this during the AMAA 2015 Sponsors’ Gala Night held at the Oriental Hotel, Victoria Island, Lagos. She said the agreement would give an “unprecedented” opportunity for the brands to engage with millions of African movie fans. Anyiam-Osigwe said the details of the agreement were contained in an e- mail from Facebook’s Chief Executive Officer (CEO). According to her, part of the agreement reads: “A commercial and cultural partnership leveraging AMAA’s platform cum Africa’s film and entertainment and Facebook’s global platform.” “It is aimed at leveraging the digital reach of the most persuasive social network. Over the past decade, AMAA has helped cement Africa’s status on the global film scene. And as Facebook launches its first ever presence in Africa, it’s working with AMAA to drive digital impact in film and entertainment,’’ she said. Anyiam-Osigwe further quoted the agreement as saying that: “with 1.4 billion active users; 120 million of whom are in Africa, the Facebook partnership offers the opportunity to further amplify African brands to the world.’’ She, therefore, said the partnership would offer African talents and film projects specific opportunities to engage the users through official vibrant pages on Facebook and Instagram.   Source: The Guardian Newspaper  
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This article was first published on 10th August 2015

ejura

Ejura Salihu is an Anatomist, Writer and Editor. She is currently the Editor-in-chief for Connect Nigeria. You can contact her via email: ejurasalihu24@gmail.com or follow her on twitter @icyquin_msc

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