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One of Nigeria’s leading telecommunications operator, Airtel, has introduced a dual-purpose single recharge card for both voice and data services on the network that will allow customers to recharge for both services with only one recharge card. The Single Recharge Option, another first in the industry by Airtel, is available in both physical and electronic recharge formats. The physical recharge card comes in N100, N500 and N5,000 denominations, while the electronic pin (paper) option are available in denominations of N100, N200, N500, N1,000, N2,000 and N5,000. For the Single Recharge, the old process of recharge for the Airtel voice service still suffices as customers are to dial *126* followed by the Recharge PIN and then #. However, to subscribe for data service on the same recharge card, customers will need to dial *143* followed by Recharge PIN and #. The Single Recharge Option also attracts applicable bonus rates for data subscription depending on the amount of airtime purchased. When customers load between N100 and N500, they will enjoy 60% data bonus while subscription of N1,000 to N5,000 attracts a 30 percent data bonus. Speaking on the latest innovation, the Chief Operating Officer and Executive Director, Airtel Nigeria, Deepak Srivastava, said the latest recharge option further buttresses the company’s commitment to continually offer Nigerians innovative products specially tailored to provide them a whole world of value and convenience. He pledged Airtel’s relentless drive to deliver fresh and cutting-edge telecoms technology to ensure that its customers continue to enjoy first-rate products and services, adding that Single Recharge is another great reason to be on the Airtel network, especially coming at a time when Mobile Number Portability (MNP) allows customers to move over to Airtel for the conveniences that it offers its customers. “The Airtel Single Recharge is simply a double victory for our customers because we have single-handedly, eliminated the multiple processes of recharging or subscribing for voice and data services separately, by merging the two procedures to produce a single and seamless recharge process for both services using a single step. This is not only unique but revolutionary, and can only come from a network that has got Nigerians proudly covered.” He said. The Airtel Single Recharge, which is for both prepaid and postpaid customers, also provides additional advantage for data customers as it totally eliminates the process of subscribing for data using USSD or SMS codes.