Lead generation –the process of getting the contact information of potential customers that show interest in your business, is a critical aspect of marketing and sales. The more leads a marketer generates, the more sales he closes.
As a business, it is important for you to have a steady flow of leads that will eventually convert to customers. Generating leads is no easy task. In fact, according to CSO Insights, 68% of companies report struggling to generate high quality leads. Believe me, as a marketer myself, I understand the struggle. That’s why I’m sharing some online techniques that I’ve used or seen to be effective in generating quality leads.
Website
Did you know you could use your business website to generate sales leads? I’m not talking about just having a Contact Us page and hoping that your visitors will pick up the phone to call or take a drive to your location. I’m talking about actively asking your website visitors to drop their email addresses and phone numbers so you can follow up with them.
Approximately 96% of your website visitors are not ready to buy. Your visitors are probably researching your business and your product offering. As they research your business, they are also researching other alternatives to your business. This is why it is important to use forms to capture their contact information, so you can nurture them until they are ready to make a purchase.
A form is an essential tool that allows you to capture the contact information (name, email, phone number etc) of a lead. Typically, you are to offer your visitors something in exchange for them to offer you their contact details. It could be a free product trial, free consultation, free information/content or anything you know your target market requires to help them make a purchasing decision.
Check out these examples:
You should have a link to your lead capture form on every page of your website. You could place a call to action on every page of your website that will link to your lead capture form.
Video
Let me tell you a short story. Once upon a time, in February 2015, Nigeria’s leading online information portal organised its annual E-Business Fair. That edition of the E-Business Fair turned out to be Africa’s biggest SME event and hosted over 5000 business professionals and entrepreneurs. Recently, the company launched a video announcing the 2016 edition. As we speak, at least 2 people register every day from that video.
Using video content is an excellent avenue to generate leads for your business. You could either post a “product explainer” video on your product page or on the world’s second largest video search engine – YouTube.
Videos are effective because people retain over 50% more information via visual and verbal learning cues. Also, 50% of e-commerce buyers report feeling more confidence in their purchase decision after watching a product video.
To generate leads with your video, place a call to action in your video. It could be to subscribe to your newsletter, register for a free demo or whatever you want your prospect to do.
Content
Content marketing generates 3 times as many leads as traditional marketing. The use of content such as blogs and email newsletters have helped 92.7% of companies using content marketing to generate leads.
So how do you use content to generate business leads?
1. Know your audience
2. Create content that either solves your audience problem or informs them
3. Place a call to action that leads to a lead capture form on every content
The mistake I see many marketers make (including myself), is not setting a clear call to action on their content. Whether you’re using your website, a video or even social media, it is important that your focus should be to generate leads by capturing your prospect’s contact information.
Need more tips on how you can drive sales to your business using online tools? Sign up for our newsletters.
Related
You might also like:
This article was first published on 18th September 2015
Comments (21)
You should have a link to your lead capture form on every page of your website. You could place a call to action on every page of your website that will link to your lead capture form.
Video
Let me tell you a short story. Once upon a time, in February 2015, Nigeria’s leading online information portal organised its annual E-Business Fair. That edition of the E-Business Fair turned out to be Africa’s biggest SME event and hosted over 5000 business professionals and entrepreneurs. Recently, the company launched a video announcing the 2016 edition. As we speak, at least 2 people register every day from that video.
Using video content is an excellent avenue to generate leads for your business. You could either post a “product explainer” video on your product page or on the world’s second largest video search engine – YouTube.
Videos are effective because people retain over 50% more information via visual and verbal learning cues. Also, 50% of e-commerce buyers report feeling more confidence in their purchase decision after watching a product video.
To generate leads with your video, place a call to action in your video. It could be to subscribe to your newsletter, register for a free demo or whatever you want your prospect to do.
Content
Content marketing generates 3 times as many leads as traditional marketing. The use of content such as blogs and email newsletters have helped 92.7% of companies using content marketing to generate leads.
So how do you use content to generate business leads?
1. Know your audience
2. Create content that either solves your audience problem or informs them
3. Place a call to action that leads to a lead capture form on every content
The mistake I see many marketers make (including myself), is not setting a clear call to action on their content. Whether you’re using your website, a video or even social media, it is important that your focus should be to generate leads by capturing your prospect’s contact information.
Need more tips on how you can drive sales to your business using online tools? Sign up for our newsletters.
In a nutshell, lead generation is a crucial process in which almost every marketer like us fails to perfect the techniques in order to achieve the desired outcome for our companies. Sharing your insights with us is truly appreciated. Using our existing business website, adding interactive videos and creating a good content for our campaigns are awesome tips to be able to produce more leads.
Has anyone ever been to Vaper US Vape Store in 582 Rt 18?
what is best store in hampton roads to buy the real cbd oil
Is anyone here in a position to recommend Sexy Lingerie? Cheers x
Let me know Voltage Vapor Shop Athens,TX ecig shop in 6522 Quince Rd sells e-juice made by Aura Made In UK E-liquid? I have tried sending them an email at at sales@n3vapor.com
how to find a good cbd oil
Good Morning everyone ! can anyone advise where I can purchase CBD Gel Capsules 30 Count By Medterra?
why isn’t matt wilhelm on cbd anymore?
Does anyone have any idea The Vapor Effect shop located in 12075 Hanson Blvd NW sells e-liquid manufactured by Kilo Fruit Series? I have tried sending them an email at at apexvapors@gmail.com
Let me know Wild Bill’s Tobacco vape shop in 1345 Peach Orchard Rd sells ejuice made by Simply Acai? I have emailed them at legacyvapors@gmail.com
Has anyone ever been to Frog Vapor Vape Shop in 5327 US-280?
will the fda approve cbd
can cbd oil pop on a drug test
Has anyone ever been to The Vapour Chamber Ecigarette Shop located in 4066 Lakeland Ave N?
are vapes allowed on planes canada
can i take amitriptyline with cbd oil
can cbd cause pancreatitis
is there cbd in weed
can cbd oil increase blood pressure
Has anyone ever tried C & C Squonk Sauce Collection Vaping ejuice?
Good Afternoon everybody ! can anyone advise where I can purchase Manitoba Harvest CBD Tincture Unflavored Broad Spectrum Hemp Extract Drops 300mg?