2013 is almost over. Still in our 2013 review series; we look at major happenings in the Nigerian entertainment sector.
Endorsement deals
2013 was the year of endorsement deals with the telecoms sector signing almost every artiste worthy of representing a prestigious brand. Although details of these deals were never revealed, and even when the are, they are inflated.
Wizkid, Iyanya, Chidinma, Don Jazzy, Tiwa Savage, Kcee, Praiz and iMike all joined Davido at MTN Nigeria. Glo (Globacom Limited) signed M.I, Flavour, Burna Boy, Waje, Sammy Okposo, Omawumi, Bez, Wande Coal, D’Banj, Lagbaja all joined PSquare at the Adenuga-owned company as Etisalat signed rappers Ice prince, Olamide and Sasha P alongside singer, Seyi Shay.
Omawumi also got a deal with Mortein, while actress Funke Akindele signed for Jobberman. Tiwa Savage, Wizkid, Lynxx all got endorsement deals with soft drink giant, Pepsi, as Banky W, Kate Henshaw and Ali Nuhu all signed on to Samsung.
Albums
Several music albums were released in the year with most receiving high ratings.
Tiwa Savage who got married to her manager released her first album, Once Upon a Time. Singer, Waje also released her Words Aren’t Just Enough debut album as Omawumi dropped her Lasso of Truth.
R&BW, the fourth studio album of EME co-founder was released, as Sound Sultan dropped his sixth studio album. Pop-Highlife artiste, Flavour, also released his sophomore album, Blessed, just as rappers Ice Prince, Olamide and Reminisce all released their anticipated albums, FOZ, BGEL and Alaga Ibile respectively.
D’Banj also dropped a label compilation featuring brother, K-Switch.
Others who released albums in the year are Burna Boy, Jesse Jagz, Lagbaja, and Brymo amongst others.
Deaths and health-related issues
This is a sad one; but it was a major part of 2013. The industry lost singer Goldie Harvey, Justice Esiri, Enebeli Elebuwa, and Fada U-Turn to the hands of death.
Thanks to good Nigerians on social media who ensured that money was raised for surgery for ailing artistes such as Pa Kasunmu, OJB Jezreel, Ngozi Nwosu, and Olumide Bakare as they all battled and survived various health-related issues.
Notable shows in the entertainment industry in 2013 include, The Headies Awards, The Future Awards, Rhythm Uplugged, Lagos Countdown, and Love Like a Movie amongst others.
Some events were called off such as Kennis Music’s Easter Fiesta due to Goldie’s death. D’Banj’s popular end of the year concert, Koko Concert, was called off by the singer in honour of former South African President Nelson Mandela who died 5th December 2013.
You might also like:
- How To Market Your T-shirt Business Offline
- Consumer Technology: Smartphone Penetration in Nigeria
- 10 Tips for Starting a Dropshipping Business in Nigeria
- Tips for Managing Your Business’s Financial Records
