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Do you have a Twitter account for your brand and you do not know how to go about building your presence? Or maybe you do not know where to start or what to tweet about. Below are 14 ideas to tweet about from your brand’s account.

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Twitter is a reliable social media platform that can help your brand’s marketing strategy. Twitter can give you the opportunity to drive more sales, gain exposure, attract more customers, and improve your overall brand reputation.Since you are ready to use Twitter for the growth of your brand and you do not know where to start, pay attention to all that is discussed in this article to help you get started.

Tweet ideas could include the following:

1. Publish Blog Posts and Content on Twitter: Whenever you publish a new blog post or an interesting and valuable piece of content, you can publish them on Twitter.

2. Announce Your Sales, Discounts and Promo: You have to inform your Twitter followers about the ongoing new sales with details of how to get your products. Do not forget to mention some of the best deals that might interest them. Include the best graphics to capture their interest.

3. Tweet Helpful Tips: Tweet about life hacks, valuable tips and tricks that will benefit your followers. Make sure that these tips are relevant to your niche. Consider what you can share with the general public that would be useful to them. A positive mantra would do.

4. ReactionstoQuestions, Comments and Complaints: You cannot afford to ghost your customers even when they have shown misgivings about your products and services. It is therefore important to respond politely to complaints and to clear their confusion when they ask questions. Do not argue with your customers. Instead, thank them for opening up about their experiences and do the needful. Always pay attention to your customers’ take on your services.

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5. FAQ Answers: You can make content off of FAQ. These questions, asked from time to time, can be annoying. But you can use them as an opportunity to tackle an issue before your customers raise any of them.

6. Mention Customers’ Reviews & Recommendations: You can post positive reviews on Twitter.Whenever you find positive reviews on any other platform copy and paste them with a link to the actual page where you got them from.

7. Solicit for Reviews & Recommendations: You can use Twitter to ask for reviews, too. Since reviews at important for your brand’s growth, send a polite tweet asking your customers to drop a review on any platform you want. You can include a link that leads them directly to where they can leave a review.

8. Share Other Content that is Relevant to Your Readers: You should refrain from talking about your own accomplishments all the time. From time to time, it is advisable to publish other content that is relevant to your customers.

9. Celebrate Employees of The Month: Use Twitter to celebrate your most valuable staff. You can also tweet about a completed project, an anniversary, or anything worthy of positive public attention. All these will boost the morale of your employees and also intrigue your customers.

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10. Post Links to Awards, Mentions or Recognition of Your Brand: When other people talk about your brand in a positive way, you should tweet about it.

11. Celebrate Seasons and Holidays: You should learn to use Holidays and seasons to your own advantage. Publish thoughtful good wishes for the holidays and expressions of gratitude on any day that marks a religious event. You can make a short video, design an image or even tweet about the holiday.

12. Fuse in Humor and Colour in your Posts: People love to see the human side of brands, show them that human part. Occasionally share a funny video or a joke but make them relevant to your brand. Be intentional when doing that so you do not end up missing the point.

13. Organise Contests for your Customers to Join: Increase your engagement by using Twitter for a social media contest.

14. Work and Interact with Twitter Influencers: Influencers can help you to reach out to thousands of active users on the platform. Never underestimate their help. Make a list of influencers you want to work with and form a relationship with them by constantly interacting with them. Drop comments under their posts or retweet when appropriate.

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This article was first published on 22nd April 2022

ernest-chigaemezu

Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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