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To read the first parts of this series, click here and here. 4. Twitter Listing Everyone When I say everyone, I mean everyone. Twitter lists are a powerful tool with endless possibilities to make your life as a social media manager much, much easier simply because they can help you:
  1. Listen
Having a good monitoring system in place is one of the most important elements of a good social media strategy and Twitter lists make Twitter monitoring much easier by adding them to your Twitter dashboard.
  1. Build Relationships
You can use Twitter list to build relationship with influencers in your field and reach out to new people in your niche. This way, you can build authority and a strong community around your brand in a more efficient way.
  1. Curate Content
Twitter lists are a great way to keep up with all that’s happening in real time and curate content you can share with your followers. For example, you can keep up to date with the latest from social media influencers or influencers in your industry. In addition to this, since lists can be public, you can create your own custom feed for people to subscribe. This way you can increase your account’s visibility and build credibility. Creating a Twitter list that adds value on a specific topic can increase the chances of your account popping up in search results both on Twitter and Google.   5. Planning Ahead with a Calendar When you have a social media calendar for creating and curating content, managing your account becomes a little less daunting. Organising the way you create and curate content helps you save a lot of time in managing social media, marketing campaigns and of course you a solution when you get to the “What should I post now?” point. The easiest way to organise a content calendar is by using a separate sheet for each month, with activities further broken down by month or day, depending on the volume of content you plan to publish.   6. Loving thy Automation Managing several social media platforms without some help from automation tools would be impossible, or at least implementing your social media editorial calendar and following through your plans would be much harder. Take a look at three tools that make social media automation a piece of cake. Buffer is the ultimate tool for scheduling social media content across platforms. What is even more time saving about Buffer is that you can quickly schedule content anywhere on the web using their browser plugin. Buffer supports Twitter, Facebook, LinkedIn and most recently Pinterest. IFTTT has endless possibilities for automation in general but when it comes to social media management it can really make things easy breezy. It is basically a tool that connects two services together to help you perform specific actions based on certain criteria. For example, if I post a photo on Instagram, upload it to my Flickr account. You can either create the recipe that fits best for you or find the recipe that best fit your needs. For example: Edgar is a great tool for automating your evergreen content. Edgar is a social media automation app that allows you to share and re-share links to your best content automatically, keeping track of your updates after they’ve been shared and posting them again at later date.   7. Setting Some Budget Social media ad spending in the US is expected to grow to nearly $14 billion by 2018, which is an indication that the days when social media was free are over. Social media marketers are realizing more and more the importance of setting some budget aside for social media campaigns throughout the year to gear up on their marketing goals. For example, if your company is launching a major product, if your account needs an extra boost in audience before a major event or if you need to increase your Facebook reach, having a social media budget you can invest based on your needs can get you out of the difficult position and improve your results.   8. Making An Action Plan for Yourself Visualising your daily tasks always helps; this way you see how you spend your time juggling social media management and other tasks and distribute your time in a better way. There are many tools to help you out but I’ve found Google Calendar the handiest, since I can have meetings and tasks all in one place for a better overview, and more importantly, I can easily modify my tasks and events to better plan my week.   9. Analyzing and Testing Every social media manager knows that analyzing and testing your social media activity can make things much easier in the long run. In this process, it is important to not just clearly define your KPIs and how you are going to measure them, but also set a time frame for analysis and for testing new things. For example, have you chosen the right posting frequency? Does video on Twitter work for your audience? Is a certain copy format on Facebook outperforming others? Having the right analytics tools in your tool belt will help you evaluate your social media presence and see what works or doesn’t, through testing and analyzing your tactics every step of the way.   10 Creating a Social Media Content Plan To be continued …   About the Writer: Osakwe Richard is an avid follower of tech news and developments around the globe and a Scrabble aficionado.
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This article was first published on 30th July 2015

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