Archives Tag: Understanding Nigerian Consumer Behaviour

BUSINESS

April 19, 2022

  Nigeria, with a population exceeding 220 million is Africa’s most populous country. This large population means Nigeria is home to a vibrant and dynamic consumer market. Understanding consumer behaviour in Nigeria is crucial for businesses aiming to succeed in this expansive market. Several factors influence consumer behaviour in Nigeria including cultural values, economic conditions, … Continue reading Understanding Nigerian Consumer Behaviour

By victor-ifegwu-mbonu