Archives Tag: Underserved markets
Underserved Markets: 4 Lessons for Founders and Entrepreneurs
April 19, 2022
Like many other African countries, Nigeria is filled with many underserved markets. This spells opportunities for investors and entrepreneurs. However, many investors and founders have launched their businesses and startups in Nigeria without first doing thorough due diligence, leading to horrible ends. Some of these founders base their findings on doing business in an … Continue reading Underserved Markets: 4 Lessons for Founders and Entrepreneurs
