Don’t Start That Business Until You’ve Answered This Question

A fantastic business idea suddenly appears in your head, and you’re instantly sure that the world would be drooling at it, as soon as it comes to life. Afterall, it’s a surefire solution to a real problem that a lot of people have, the perfect plug for that market gap that’s been mocking all attempts […]

Five Things You Should Get Right before Carrying Out a Market Survey

Market surveys are a good thing. Without them, your business activity could amount to swimming blindly in waters possessing unpredictable currents. When conducted and used properly, they could give you valuable insight into various aspects of the market you want to gain a foothold in or expand your share of. Before you send out survey […]

23 Million Mobile Phones Forecast To Be Sold In Nigeria

Markets and Research – the world’s largest market research resource – have predicted that 23 million phones will be sold in Nigeria in 2013. Its estimate covered 37 vendors and was taken based on primary field research undertaken in Nigeria as part of Global Consumer Telecommunications and Global Enterprise Telecommunications Surveys. It also took into […]