Archives Tag: reputation

BUSINESS

How You Can Manage a Damaged Brand Reputation

April 19, 2022

  Maintaining a positive reputation is vital for the success and longevity of any Nigerian brand. However, challenges can arise, and negative incidents may occur that threaten to tarnish a brand’s image. In such situations, it is crucial for brands to respond proactively and effectively to manage and rebuild their damaged reputation. This article explores … Continue reading How You Can Manage a Damaged Brand Reputation

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BUSINESS

The Importance of Branding to Strategic Marketing

April 19, 2022

By Kobe Eru Godwin   Branding is a crucial notion in marketing spheres, as it is the critical trigger that can drive your business forward, and give you a competitive advantage. Unfortunately, many otherwise savvy business folks take a far too narrow interpretation of the significance of a brand to a company. Beyond just a … Continue reading The Importance of Branding to Strategic Marketing

By pagboga

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