Archives Tag: Renée Mauborgne
Beyond Competing: Moving From Red Ocean To Blue Ocean
April 19, 2022
Why compete in a crowded market when you can carve out a bigger economic path for all? In their book published in 2005, Professors W. Chan Kim and Renée Mauborgne birthed a new idea of making the competition irrelevant by creating Uncontested Market Space. The Blue Ocean strategy talks about a shift from the … Continue reading Beyond Competing: Moving From Red Ocean To Blue Ocean
