How To Use Emotions That Influence The B2B Purchase Decision-Making Process
Emotions influence B2B (Business To Business) buyers. The big truth is that all of us are emotional beings, and smart B2B use our emotions to get us to make decisions and purchase their products. Unfortunately, emotion is a misunderstood concept in B2B marketing. It’s often implied that it only has a role to play […]
Inverter and UPS: Basic Information to Help you Purchase a Good Device
By Olatunji Adetunji An inverter is a device that converts the solar power energy of the sun that has been created by the electrons in the silicon panel direct current (DC) into alternating current (AC); the converted AC can be at any required voltage and frequency with the use of appropriate transformers, switching, and control […]