Archives Tag: name
The Role Of Corporate Identity In Branding
April 19, 2022
If you intend to create your own company, it is necessary to create an identity for your company which will be referred to as your corporate identity. Most business owners believe that a corporate identity is simply having recognizable logo that only represents the quality & values of their business organization whereas a strong Corporate … Continue reading The Role Of Corporate Identity In Branding
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Letter from Africa: The Power of a Name
April 19, 2022
by Adaobi Tricia Nwaubani Following their recent walloping by Nigeria’s Super Eagles at the African Nations Championship, the South African national football team is once again considering changing its name from Bafana Bafana, which means “the lads”. They reckon that the name may have something to do with their fortunes, that it is time their … Continue reading Letter from Africa: The Power of a Name
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