Archives Tag: Low Purchasing Power
How FinTech Can Thrive in Markets with Low Purchasing Power
April 19, 2022
FinTech companies in Nigeria have to make do with a target market comprising mostly of persons with low disposable income. The limited spending capacity of consumers can affect adoption rates and revenue generation. However, as we’ve already seen, a good number of businesses in the space are doing well despite this constraint. This article … Continue reading How FinTech Can Thrive in Markets with Low Purchasing Power
