Archives Tag: global brands

BUSINESS

Building a Successful Global Brand for the African Market

April 19, 2022

  Africa is home to a vast and diverse market, with over 1.2 billion people and 54 countries. Despite the immense potential, the African market is often overlooked by global brands. This presents a unique opportunity for companies to build a global brand that resonates with the African consumer. Read more about Business The key … Continue reading Building a Successful Global Brand for the African Market

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apps BUSINESS

Become A Versus Scout

April 19, 2022

  About Versus Versus combines online and offline methods through our β€œListen” and β€œAsk” approach to giving local and global brands actionable and competitive insights on the African consumer market. How It Works Versus β€˜Ask’ feature allows businesses to gather relevant and quality market insights from target demographics to understand their consumers better by conducting … Continue reading Become A Versus Scout

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