Archives Tag: global brands

BUSINESS

Building a Successful Global Brand for the African Market

April 19, 2022

  Africa is home to a vast and diverse market, with over 1.2 billion people and 54 countries. Despite the immense potential, the African market is often overlooked by global brands. This presents a unique opportunity for companies to build a global brand that resonates with the African consumer. Read more about Business The key … Continue reading Building a Successful Global Brand for the African Market

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apps BUSINESS

Become A Versus Scout

April 19, 2022

  About Versus Versus combines online and offline methods through our “Listen” and “Ask” approach to giving local and global brands actionable and competitive insights on the African consumer market. How It Works Versus ‘Ask’ feature allows businesses to gather relevant and quality market insights from target demographics to understand their consumers better by conducting … Continue reading Become A Versus Scout

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