Archives Tag: consumer
Consumer Not Customer
April 19, 2022
Let me ask you a question. For diapers, who do you think the target customers are? Parents or the babies? What about football? Who are the target customers? You or big brands? How about TV programmes? Who are the target customers? Viewers or advertisers? Read more about Business The correct answers are Parents, Big … Continue reading Consumer Not Customer
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Dr Aliyu Ilias, Other Experts Launch CEM Bundle 1.0
April 19, 2022
Over the years customer experience management service has become a secret to profit-making in businesses as well as a tool for business sustainability. However, following several complaints by consumers and further research through mystery shopping of organisations/companies and providers of goods and services, customer experience management experts, conveyed by Dr Aliyu Ilias, came together to … Continue reading Dr Aliyu Ilias, Other Experts Launch CEM Bundle 1.0
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7 Vital Differences between Public Relations and Advertising
April 19, 2022
By Joy Ehonwa Fresh graduates searching for a career, and entrepreneurs trying to promote their fledgling business, often have questions about public relations and advertising. These two very different industries are frequently confused as being one and the same. The emergence of the “Public Relations and Advertising Agency” (an attempt at Integrated Marketing Communications) doesn’t … Continue reading 7 Vital Differences between Public Relations and Advertising
By jehonwa
