Archives Tag: Brands

BUSINESS

April 19, 2022

For an economy to thrive, commerce must be facilitated by a marketplace that is accessible, inclusive and fair to all, both to the seller and to the buyer. This means that anybody, as long as he/she has value to offer and is willing to sell it for a price, can enter into trade, regardless of … Continue reading How Qeturah.com Is Helping Women Entrepreneurs

By guestpost

BUSINESS

April 19, 2022

Zero Moment of Truth, or ZMOT, is a revolution in the way consumers search for information online and make decisions about brands. As consumers’ behaviour evolve, so must the ways in which brands engage them. In today’s always-connected, mobile-first world, how do you continue to win the Zero Moment of Truth? Eighty percent of success is … Continue reading The Zero Moment of Truth (ZMOT)

By ebukaeze

BUSINESS

April 19, 2022

In today’s image-conscious world, branding has taken on extra significance. Companies struggle for the public’s attention, spinning and spewing out innumerable lines and stories about what they are and why their wares and deals are better than what their competitors offer. The media- whether it’s traditional television and radio, or contemporary social media -is so … Continue reading How A Successful Company Makes Its Brand Stronger

By ikenna-nwachukwu

BUSINESS Events Food

April 19, 2022

DYNAMIC brand and market leader in the West African food sector, Food Concepts Plc, has been nominated as finalist in the 2012 Africa Awards for Entrepreneurship. A coveted accolade, the nomination is a clear nod to the company’s successful delivery of its unique offering of World-class, modern African food. The nomination comes hot on the … Continue reading Food Concepts Set To Take It Away At Africa Awards

By connectnigeria