Archives Tag: Brands
10 Proven Ways to Market Your Business for Free
April 19, 2022
Getting word about your business out into the public can be quite expensive. This is especially true if you want to capture the attention of a large number of potential clients, as opposed to just throwing information about your enterprise at a random crowd. The question here really is: how do you put your business … Continue reading 10 Proven Ways to Market Your Business for Free
I.RASA Clothing: Largest Ankara Ready-To-Wear Fashion Brand Set To Open In Ikeja
April 19, 2022
After a successful launch of the Lekki Outlet Store in Lagos, Nigerian’s first Ankara ready-to-wear Retail brand- I.RASA Clothing, would be opening a Mainland outlet also in the city of Lagos, in the Fashion commercial district of Ikeja- Allen Avenue. The I.RASA Clothing brand has a main drive of reflecting the “fashionable ethnik side of life” via … Continue reading I.RASA Clothing: Largest Ankara Ready-To-Wear Fashion Brand Set To Open In Ikeja
By guestpost
Brands We Love: AD Consulting
April 19, 2022
Your list of Nigeria’s top architecture firms will be defective if it doesn’t have AD Consulting. At least, it’ll be missing out on some sheer detail, style and finesse, and ignoring the commendations of some high profile clients in the private and public sectors. There’s also something else to consider: the firm’s globally-admired, eloquent, and … Continue reading Brands We Love: AD Consulting
Brands We Love: House of Tara
April 19, 2022
The business of adding embellishments to our physical looks isn’t new. But it’s never been as big a deal as is these days. Nigeria’s make up industry has experienced a boom over the past decade. A big player in this shift towards facial art’s prominence is the local makeup company, House of Tara. House of Tara … Continue reading Brands We Love: House of Tara
Did You Know? In Nigeria, Trademarks Are Registered With the FMITI
April 19, 2022
You don’t want to get tangled in a dispute over the ownership of a trademark. It’s a potentially rancorous, drawn-out and often expensive fight. There’s also the danger of having to rebuild public recognition for a new trademark if you’re forced to drop a previous one on the grounds that it resembled some other company’s … Continue reading Did You Know? In Nigeria, Trademarks Are Registered With the FMITI
Brands We Love: Paystack
April 19, 2022
There’s an ongoing shift from totally physical business transactions to digital orders and payments. It’s been happening for a while and in Nigeria, it’s picked up steam in the past few years. Nigerian E-Commerce, once almost totally dismissed as thoroughly inefficient by a critical public, is finally being accepted as the way of the present, … Continue reading Brands We Love: Paystack
Brands We Love: Ruff ‘N’ Tumble
April 19, 2022
When we talk fashion, we almost always presume that it’s the preserve of grownups. Unless it’s clear from the start that we’re discussing clothing specifically meant for children, it seldom crosses our minds that they do need- and have -dedicated clothing styles and lines of their own. The biggest clothing brands in Nigeria produce adult … Continue reading Brands We Love: Ruff ‘N’ Tumble
Brands We Love: Deliveryman.ng
April 19, 2022
We are still far from totally swapping trips to local markets and malls with shopping online. But there’s more remote buying going on in Nigeria than ever before; ecommerce is growing, egged on by our love of all things trendy and comfortable, as well as the necessity of spending our ever shrinking spare time smartly. … Continue reading Brands We Love: Deliveryman.ng
Brands We Love: Fashpa
April 19, 2022
Nigerians are as fashion conscious as you’ll ever find a people to be. Like much of the rest of the world, we typically aren’t averse to melding old clothing styles with modern influences. But while our willingness to plug into the latest fashion trends has never been in doubt, we haven’t always had the means … Continue reading Brands We Love: Fashpa
Brands We Love: PayPorte
April 19, 2022
The internet is playing an increasingly prominent role in our lives, as we strive for greater comfort and convenience. One aspect of our everyday routines which is increasingly being experienced online is shopping. E-commerce, which refers to buying and selling carried out via electronic media, is gaining popularity in Nigeria, as the country’s population catches … Continue reading Brands We Love: PayPorte
10 Questions You Should Ask Before Purchasing Equipment for Your Business
April 19, 2022
Unless you have a sweet stream of cash forever flowing into your business from an eternal source, you would be extra careful with every equipment purchase you make. Most businesses run on limited funds, so they’re a bit choosy with the array of equipment options available on market shelves. Who wants to burn precious plough … Continue reading 10 Questions You Should Ask Before Purchasing Equipment for Your Business
Amazon Emerges As ‘World’s Most Valuable Brand’ 2018
April 19, 2022
Brand Finance, a business valuation consultancy company, has revealed its Global 500 brands list for 2018. The list captures the most valuable brands of the year as suggested by consumer data, and financial and business performance information of the featured brands. In this year’s list, Amazon takes the top spot for the first time as … Continue reading Amazon Emerges As ‘World’s Most Valuable Brand’ 2018
How Qeturah.com Is Helping Women Entrepreneurs
April 19, 2022
For an economy to thrive, commerce must be facilitated by a marketplace that is accessible, inclusive and fair to all, both to the seller and to the buyer. This means that anybody, as long as he/she has value to offer and is willing to sell it for a price, can enter into trade, regardless of … Continue reading How Qeturah.com Is Helping Women Entrepreneurs
By guestpost
The Zero Moment of Truth (ZMOT)
April 19, 2022
Zero Moment of Truth, or ZMOT, is a revolution in the way consumers search for information online and make decisions about brands. As consumers’ behaviour evolve, so must the ways in which brands engage them. In today’s always-connected, mobile-first world, how do you continue to win the Zero Moment of Truth? Eighty percent of success is … Continue reading The Zero Moment of Truth (ZMOT)
By ebukaeze
How A Successful Company Makes Its Brand Stronger
April 19, 2022
In today’s image-conscious world, branding has taken on extra significance. Companies struggle for the public’s attention, spinning and spewing out innumerable lines and stories about what they are and why their wares and deals are better than what their competitors offer. The media- whether it’s traditional television and radio, or contemporary social media -is so … Continue reading How A Successful Company Makes Its Brand Stronger
