Archives Tag: brand
Business Growth Tip: Create a Sales Funnel That Draws Customers In
April 19, 2022
A lot of the time, we think of the sales process as a three-stage thing: we present product to customer, customer likes product, customer buys product. But if you’ve really been in the business of getting people to purchase your stuff, you’ll know that the three-step sketch above doesn’t mirror reality. It doesn’t even come … Continue reading Business Growth Tip: Create a Sales Funnel That Draws Customers In
Connect Nigeria’s Top 100 SMEs: ShelterPro Limited
April 19, 2022
Nigeria’s real estate sector is changing with the times. The world continues to take more of its business to the digital space, and companies in the construction and housing sector are going along with this charge. And some brands within the space are taking this transformation further. ShelterPro Limited positions itself as one of the … Continue reading Connect Nigeria’s Top 100 SMEs: ShelterPro Limited
Brands We Love: Cafe Neo
April 19, 2022
Despite being one of the world’s leading producers of coffee, Nigeria doesn’t really have a coffee drinking culture. Like other coffee growing African countries, she exports most of her produce to other regions of the world where it is widely consumed. Until recently, Nigeria’s community of coffee enthusiasts has consisted of returnees from the diaspora and … Continue reading Brands We Love: Cafe Neo
Brands We Love: Lady Biba
April 19, 2022
Nigeria isn’t in want of indigenous fashion brands. From the small time tailor who slaps on cheap tags to their wares, to the big celebrity designers creating bespoke dresses for the runways, the industry is as lively as it’s ever been. Not surprisingly, it’s a fragmented market; players within the space find it a tough … Continue reading Brands We Love: Lady Biba
ConnectNigeria’s Top 100 SMEs: Funpee Products and Services
April 19, 2022
Funpee Products and Services is a manufacturing and events service company based in Lagos. The business has a presence in multiple niches: it produces and retails an assortment of drinks and food, plans and coordinates events, distributes cleaning products, and runs an academy for aspiring entrepreneurs. That’s more than a handful of concerns to be … Continue reading ConnectNigeria’s Top 100 SMEs: Funpee Products and Services
Business Growth Tip: How To Work With Long-Term Plans
April 19, 2022
Ada opens a shoe store with one intention: she wants to eventually earn a decent income from it. She rents a shop, stocks it with ladies’ footwear, puts up a signpost at its entrance, and opens business pages on social media channels. A friend tells her it’ll be nice to have a tagline for her … Continue reading Business Growth Tip: How To Work With Long-Term Plans
Successful Nigerian Restaurant Franchises
April 19, 2022
From before Nigeria became an entity till the present day, many businesses both of local and international origin have enjoyed the ease franchise opportunities brought to the Nigerian market space. Leveraging on the success, popularity and marketing strategy of an established brand has helped many SMEs, over time, grow from having only a handful of … Continue reading Successful Nigerian Restaurant Franchises
By achem
Top 5 Smartphones Under ₦60,000
April 19, 2022
Good performance, durable design, nice battery and camera, are few of the perks of getting a smartphone around the 60k mark. Thanks to some pretty good mid-level smartphones and OEMs that market cheap devices, one can now cop a premium looking phone for a not-so-high price. So, if you are on the lookout for good smartphones, … Continue reading Top 5 Smartphones Under ₦60,000
5 Ways to Run Your Small Business Into The Ground
April 19, 2022
Some of the most valuable advice in business comes from mistakes others have made. When you pay attention, you learn not only what to do, but what not to do. You need to know what pitfalls to look out for, and what practices you have espoused that spell doom for your small business. Here are … Continue reading 5 Ways to Run Your Small Business Into The Ground
By jehonwa
Six Steps to Building Your Personal Brand
April 19, 2022
You’re already a brand. Existence thrusts us into life’s varying scenarios and situations, expecting (and maybe exacting) reactions from us. Meanwhile, the world watches our reactions to these situations and builds a picture of what to expect from us when we find ourselves in similar situations in the future. What the world has constructed is a … Continue reading Six Steps to Building Your Personal Brand
How to Develop a Great Brand Identity
April 19, 2022
The concept of branding is by no means a new one. However, with the ever increasing availability of substitutes for most products, including your own, the only way to keep up is to develop and maintain a brand identity that will stay etched on the minds of your customers and potential clients. Unfortunately, designers, inventors, … Continue reading How to Develop a Great Brand Identity
By kobe
Arts Entertainment News Telecommunication
Nollywood Actress, Genevieve Nnaji, ‘Goes Green’; Signs Endorsement Deal as Etisalat’s New Ambassador
April 19, 2022
One of Nollywood’s finest, Genevieve Nnaji has joined the league of stars basking in the festival of endorsement deals by telecommunication firms in Nigeria. A week hardly goes by without the announcement of a celebrity as a brand ambassador to any of the four major GSM telcos in the country. Genevieve Nnaji is the latest star … Continue reading Nollywood Actress, Genevieve Nnaji, ‘Goes Green’; Signs Endorsement Deal as Etisalat’s New Ambassador
By kunle-binuyo
How to Keep Your Brand Relevant in an Evolving Economy
April 19, 2022
Technology is moving at such a fast pace that the business world is evolving much more rapidly than it used to. At times such as we are in, the big question is accessing your company’s present status; “is your company relevant today and will it be tomorrow?” Unfortunately, this is one of the biggest challenges … Continue reading How to Keep Your Brand Relevant in an Evolving Economy
By kobe
Social Media Marketing Strategy 101 for Nigerian E-Commerce Companies
April 19, 2022
By Onyeka Akumah The e-commerce buzz in Nigeria is in full swing, and with this evolving industry has come the need for full scale and effective online marketing initiatives to push the right products to the right customers via the right channels without spending your company’s entire budget. Developing such a strategy is just one of … Continue reading Social Media Marketing Strategy 101 for Nigerian E-Commerce Companies
