Archives Tag: aiteo and npfl

BUSINESS

What Nigerian Businesses Can Learn From AITEO’s Sponsorship of Local Sports

April 19, 2022

From the outside looking in, the Nigerian Professional Football League seems, in the eyes of many, a barely watchable combination of pale brown sand-and-grass pitches, tacky (sometimes oversized) jerseys, methodless ball-chasing, and near-empty stadiums. Match outcomes are usually predictable (the home side almost always wins), and except for the really big teams, not many people … Continue reading What Nigerian Businesses Can Learn From AITEO’s Sponsorship of Local Sports

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