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Steps To Start A T-shirt Branding Business In Nigeria

Chidiogo Akaelu
  One of the most common pieces in our wardrobes are t-shirts. They are found and needed everywhere and by anyone. Whether you want to dress corporately or casually, t-shirts play a major role. This makes the production of t-shirts one of the most lucrative businesses. And do you know what other business is lucrative? It is the branding of these t-shirts. 
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Since t-shirts are common, people now need them customized for different purposes. For a company campaign, school party, church conference, etc. There is always a need to have customized t-shirts. Where does this put you? Well, let’s find out how you can fit in.  In this article, I will share the steps you should take to start a t-shirt branding business in Nigeria. So, even if you haven’t been considering it, you can pick a thing or two. Although, there are a lot of people branding for different purposes, having a niche will benefit you. This is because it will help you consider an untapped market and take advantage of it. Find a particular niche. It could be for religious events, birthdays, weddings, motivational quotes prints, etc. Find one that has little competition and leverage it to provide value to your customers.  Your t-shirt designs are probably what will make you sell. No one want to buy a crappy design, no matter how glorified the brand is.
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Be as creative as you can with your design. If you cannot create the designs yourself, you can hire freelance graphic designers and illustrators to do it at affordable prices. If you stay in a place like Lagos, you can get quality and affordable t-shirts for as low as #1,500 at Yaba, Balogun market or Badagry. Ensure that as you go in search of affordability, also be on the lookout for quality. In the end, your product quality is what will set you apart from competitors. Customers will be willing to pay more than double of your cost price, as long as they are getting quality from you.  To start a t-shirt branding or customization business in Nigeria, you must not necessarily own all the equipment for printing. Again, if you live in Lagos, a place like Mushin is known for having a plethora of printing guys who can do the work at very affordable prices.
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You can also search for them in whatever city you find yourself. What will now be left to you is the marketing and sales of your t-shirts. Along the line, as you make profits, you can invest by buying the needed equipment.  This shouldn’t be a tough task to do. However, it oftentimes, turns out to be a nightmare for many business owners. Consider your cost of production, in addition to other overhead costs, then you set your desired profit margin. Make sure that it is neither unreasonably high nor low as this could paint a wrong image of your brand. You are most likely going to sell online. You can sell via platforms like Shopify, Squarespace or qShop. You can also sell via social media, like on Instagram, where you can get direct request and sell. Run ads and market as aggressively as possible. Featured Image Source: Roland DG
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