Maybelline Launches the Clear Smooth Powder in the Nigerian Market

  Maybelline, a New York based make-up firm recently launched a new product in the Nigeria market called The Clear Smooth powder. It is an all-in-one powder, labeled the powder of a new generation and is expected to excite beauty lovers and make-up artists in their quest to always look good. Bukola Balogun, Brand Manager Maybelline New York said at the launch that the product stands out as more than just a compact powder because it is created specifically for the African skin as it controls shine, conceals flaws, evens the skin tone and brightens the skin. She continued, “The product contains SPF 25 sunscreen which protects the skin and complexion from the harsh effects of the sun and is lightweight, oil free and non – comedogenic, ensuring the skin can still breathe and pores are not clogged.” The powder is allergy tested and dermatologist approved, making it a perfect option for everyday wear. It comes in six shades: cocoa, nutmeg, toffee, mocha, caramel, cinnamon designed to fit every complexion from dark to light. Maybelline New York plans to host series of events to announce the introduction of its new super powder, starting with a premium launch event which would bring in attendance celebrities, fashion and beauty insiders. Managing Director L’Oreal Central West Africa, Idorenyen Enang explained during the launch that mini makeup studios will be set up in selected universities across Nigeria to introduce the powder and bring alive the Maybelline New York experience on campus which will be flanked with contests and activities on social media platforms. He added, “In line with the DNA of the Maybelline New York brand, which is product accessibility, the brand recently got into a strategic partnership with House of Tara Studios, on an indigenous makeup retailer with nationwide presence, which will now stock its products.”