Read more about Business
This conference, taking place on 23rd November 2024 at the KICC Prayer Dome in Maryland, Lagos, promises to be an invaluable experience for any entrepreneur looking to explode their business numbers.
The Importance of Marketing for SMEs
Marketing is crucial for SMEs as it directly impacts customer acquisition, sales, and profitability. As noted by marketing guru Philip Kotler, “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value”. For many Nigerian SMEs, however, marketing often feels like an insurmountable challenge. With limited resources and intense competition, many businesses struggle to attract and retain customers.What to Expect at the Conference
The Maaaaad Marketing Conference is designed to provide practical, actionable insights that attendees can apply to their businesses. According to the organisers, the conference will feature inspiring success stories from entrepreneurs who have mastered the art of marketing. These stories will highlight the transformative power of effective marketing strategies. Attendees will learn first-hand how these entrepreneurs leveraged social media, built their brands, and created compelling value propositions to achieve remarkable results.Sign up for the Connect Nigeria daily newsletter
In addition, the conference will cover a range of topics, including:
- Marketing Strategies for SMEs: You will learn the latest marketing techniques tailored specifically for small businesses. Discover how to create a robust marketing plan that aligns with your business goals.
- Social Media Mastery: Social media has revolutionized marketing for SMEs. the speakers will share how to leverage platforms like Facebook, Instagram, and Twitter to build brand awareness and drive sales. Chioma Ifeanyi-Eze, the event convener, has a massive following on Facebook, and her insights into social media marketing are invaluable.
- Customer Acquisition and Retention: Understanding your customers is key to business success. At the conference, you will learn how to attract new customers and retain existing ones through personalized marketing and excellent customer service.
- Content Marketing: Content is king in the digital age. As noted by Joe Pulizzi, the founder of the Content Marketing Institute, “Content marketing is not about creating more content. It’s about creating the minimum amount of content with the maximum amount of impact”. The conference will allow you to learn how to create engaging content that resonates with your target audience and drives conversions.
Event Details
- Date: 23rd November 2024
- Venue: KICC Prayer Dome, 13 Oki Lane, Mende, Maryland, Lagos
- Time: 9 AM to 5 PM
Ticket Information
- Regular Ticket: ₦21,000.00
- VIP Ticket: ₦51,000.00
About the Convener
The conference is convened by Chioma Ifeanyi-Eze, a renowned business consultant and the founder of Data Entry Academy. With over 180,000 followers on Facebook, Chioma’s practical and relatable business teachings have helped thousands of business owners scale their ventures. She is passionate about empowering entrepreneurs. She is one of the 12 Edtech Founders accepted in 2024 as fellows of the Mastercard Foundation EdTech Fellowship Program, receiving a $100k grant in the process.Register to attend the CN Business Mixer
The Maaaaad Marketing Conference is more than just an event; it is a movement aimed at transforming the marketing landscape for Nigerian SMEs. By attending, you will gain invaluable insights from successful entrepreneurs, learn practical strategies to enhance your marketing efforts, and network with like-minded business owners. Don’t miss this opportunity to take your business to the next level. Visit www.maaaaadmarketing.com to get your tickets and be part of the marketing revolution in Nigeria.
Got a suggestion? Contact us: editor@connectnigeria.com