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Is An Online Community A Criteria For Business Growth?

Business 2 Community

  The continuous growth of social media has lately led to greater access to information and business growth at large, because it contains unlimited forums for customers to express themselves.
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Nowadays, consumers now have the power to explore business and brands before making a decision, and refer others as well, so that at any given moment, someone somewhere is talking about your brand, product or service. Generally, customers have an increasingly more influential voice, especially on social networks, and this has caused most companies to adjust their marketing strategy to align with the continuous growth of social media. Most companies or business organizations now pay more attention to business communication as a business growth strategy, and one of the ways to achieve this easily is by building an online community around their business or brand. Online communities are important to promote positive connections and lead community members to interact with each other, and with the brand/ business meaningfully.

How Online Community Affects Business Growth


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Building a community around a brand or business mainly brings an advantage in terms of competitiveness, as well as in terms of flexibility, as communities bring valuable feedback from customers to the company. A community allows companies to increase their range of products and services, based on their customers’ needs, as well as to quickly identify changes in consumer behaviour. A community is above all, a group of people connected with their interests or something in common. The stronger a community is, the greater the consistency and relevance of the brand, leading to a greater interest in people wanting to collaborate with it. The main goal in the creation of online communities is to drive or increase the engagement between people/customers and the brand. This means that building an online community around a brand/ company is more relevant than ever, since it helps companies to obtain and maintain their customers. Featured Image Source: Business 2 Community
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