In business branding, everything rises and falls on the packaging. In a simpler or loose explanation: “packaging is the wrapping of material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean.” But it goes beyond wrapping and protecting consumer items. Packaging is all about selling your brand as a brand of quality, uniqueness and top-notch, and also includes offering top-notch services. The right packaging can promote your business. Therefore, when it comes to packaging, the general rule of the thumbnail is minimal material, maximum impact. In this article, we shall look at how to create the right packaging for your brand.Read more about Business
Remember That The Main Purpose Of Packaging Is To Protect The Product
Customer Experience is greatly important, hence the purpose of packaging is to put a huge smile on the customer’s face when he lays his hands on your product. This is why packaging ensures that the products reach their end destination in pristine condition. To make this possible, at your starting point you must specify what criteria need to be put in place to allow the package to reach your customer in the right shape. It is also necessary to be conscious that you can now find environmentally-friendly alternatives to the type of protective packaging modern consumers have grown to hate, such as switching out plastic bubble wrap for its paper counterpart.
Think About The Expediencies Of Transport
If your brand is engaged in delivery services through third-party providers, your job is to ensure that no matter what, consumer products are well kept to reach users in one piece and in perfect condition. Therefore, ensuring double protection of the goods should be considered. The big fact here is that transport services are more concerned about speed than the delicate handling of goods. How do you ensure that goods get to customers in one piece? By using durable packages, or double packaging systems, such as interior and exterior protection. If at all feasible, you want to design your packaging so that it can go through a letterbox, this can enable online sales and also encourage purchases from people who are looking for a gift that needs to be sent in the mail.
Make The Packaging Easy For The Customer To Use
Your packaging should show customers just what they can anticipate finding inside. Don’t make the error of deceiving consumers using anomalous packaging. That’s not to say quirky packaging is a bad thing, it’s certainly not, largely if you’re exhibiting a new way of packaging something whether it is with a distinct substance or a way of opening or reusing the packaging.Your packaging should also communicate any essential information on how to use the product or inform the customer exactly where they can find it. Furthermore, any printing on the product should be in a clear, simple font with ethical and relevant distinctions between text and background. Sign up to the Connect Nigeria daily newsletterThrough packaging, you can point the customer towards a website, but you want to prevent compelling them either to type in lengthy URLs or have to navigate their way to what they need. Rather, use a QR or a shortened link.Your brand packaging should be effortlessly removed by the customers. Your packaging should not be all too difficult for users to simply flip open to access the product. Also, it is important to keep in mind safety concerns, thus you shouldn’t use materials that can be harmful to the environment. Your package should also be reusable or recyclable.
Add Your Brand’s Identity As The Final Touch
When evaluating how to imbue your packaging with your brand’s identity, remember to think about ‘look and feel’. Nowadays, there is a massive emphasis on visuals, which is entirely apparent given the significance of online sales, but eventually, packaging will be held in a customer’s hand so it’s great if it feels good as well as looks good. Being sure of your target audience, your packaging design will vary from industry to industry. In the beauty industry, for instance, creating attractive and interesting packaging designs is virtually just as good as the product itself.Even wine businesses are attempting new things to stand out on store racks by creating unique bottle and label designs that are becoming more sophisticated or story-driven to create a deeper connection with the person purchasing the product.Final WordsPackaging is as important as the quality of your product or service. The above-disclosed analyses shape your packaging, brand and product. Not only do you need to evaluate how your packaging will preserve the product but how can the packaging support your marketing. Is it sustainable, re-usable or can it render valuable information that will keep your customers returning?Featured Image Source: The PackerGot a suggestion? Contact us: editor@connectnigeria.com
