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However, most marketers today face a range of challenges. Some of these challenges are as a result of lack of financial resources, while most of these challenges are as a result of lack of planning and knowledge of interest in the basics of marketing. These challenges have a way of hindering or slowing down their activities, thereby, slowing down business growth and development. Some of the major challenges faced by marketers include:
Not Finding Your Market Segment
It is one thing to start a business, it’s another thing to locate your market segment. Opening a business and thinking that all the inhabitants of the planet will love it, is a very common mistake many marketers and entrepreneurs make. Every business sells something to someone, however, you have to determine who the ideal buyer for your product is. Once you know what your ideal clients are looking for, you can explain better, your product, and you will have more sales and more advantages.Lack Of A Commercial Department
This is one of the most significant parts of any successful business organization. In times of financial crisis, a good commercial department can save your company from crashing. Unfortunately, many companies don’t work hard enough to train all the collaborators to become vendors, people able to offer their products or services for potential customers.Poor Visibility Of Your Business
As an entrepreneur or a marketer, promoting your business should be one of your main tasks if you want to become successful as a businessperson. However, one of the challenges marketers face while trying to promote their business is choosing the best medium and the resources to be used, because using the wrong medium will result in a waste of time and resources.Sign up to the Connect Nigeria daily newsletter
Some of the platforms used in promoting your business include press releases, radio, and television or ads on different platforms on the Internet.
Lack Of Effective Marketing Strategy
Every successful business organization has laid down plans or strategies that guide the business process in that organization. These strategies guide the organization to know when to advertise their products on the right platform, encourage sales.Lack Of Brand Image
Every business organization has a certain reputation, whether negative, neutral or positive. This is what you represent as an organization; Without this reputation, you can’t exist as a company. Your business should have a recognizable, differentiable brand image, which should improve over time, because it is a major way to get new customers and do new business. This reputation can make all the difference to customers who will have to decide, often unconsciously, if they will trust one brand or another.Lack Of Digital Plans
Considering the persistent spread and use of digital technologies, it is expected that most businesses should keep up with the pace as well. This means that organizations must evaluate what skills and technologies are required to reach, engage and add value to their customer, with the ultimate goal to deliver growth and stay relevant. To create an effective marketing plan, you’ll need to know the best time to sell a particular product or another. This means doing things at the right time, not just because you think you should try something different. As stated earlier, most of these challenges are rarely caused by lack of financial resources, but for lack of planning and knowledge, in many cases of interest in learning new things. This implies that most of these challenges tend to cause more harm if not resolved by either the business owner or the marketing team. Featured Image Source: The Guardian NGGot a suggestion? Contact us: editor@connectnigeria.com