Archives Tag: Marketing Strategy

How To

April 19, 2022

  You may have a passion for solving societal problems and have developed a profitable idea for a social enterprise. However, you may be unsure how to effectively market it. This article discusses 4 ways to market your socially-focused venture in Nigeria. Read more about How To Social Media Millions of Nigerians use social media. … Continue reading How to Market a Social Enterprise in Nigeria

By ikenna-nwachukwu

BUSINESS

April 19, 2022

  As a businessperson, a winning marketing strategy does not focus on just one thing but one that explores multiple other strategies. Until you realize this, you may be leaving money on the table that could come from other means. One area that many businesspersons make this mistake in is ignoring the impact of word-of-mouth … Continue reading Building a Word-of-Mouth Marketing Strategy that Works in Nigeria

By victor-ifegwu-mbonu

BUSINESS

April 19, 2022

  Building a business plan that grabs the attention of investors is a crucial step in turning your idea into a successful business. Think of your business plan as a detailed map showing where your business is headed and how you plan to get there. If done right, it can convince investors that your business … Continue reading How to Build a Business Plan That Attracts Investors

By chidiogo-akaelu

BUSINESS

April 19, 2022

  As a business owner or marketer in Nigeria, you might often ponder the most effective ways to reach and influence your target audience. This is because there is a plethora of digital advertising options available to you to choose from. These numerous options often make settling for one confusing and with the buzz around … Continue reading The Power of Word-of-Mouth as a Marketing Strategy in Nigeria

By victor-ifegwu-mbonu

BUSINESS

April 19, 2022

  Whether you’re planning to refresh your logo or redo it, a good deal of thought has to go into the move. You want your new brand look to impress and attract the public. This takes smart strategy and execution; including paying attention to things other than the form, hue and font of your new … Continue reading 5 Things You Should Do Before Changing Your Business Logo

By ikenna-nwachukwu

BUSINESS Social Media

April 19, 2022

  Small businesses often face the challenge of achieving substantial market reach with limited resources. An influencer marketing strategy provides a viable solution by leveraging individuals with high engagement rates and dedicated followings to enhance brand awareness and credibility. This approach is particularly effective for small businesses to expand their digital footprint and connect with … Continue reading Developing an Influencer Marketing Strategy for Small Businesses

By samson-ogunmola

BUSINESS

April 19, 2022

  Strategic marketing serves as the backbone of business growth and prosperity. By deploying well-thought-out marketing strategies, businesses can effectively connect with their target audience, foster engagement, and realize their organizational goals. In this comprehensive exploration, we delve into the pivotal role of strategic marketing initiatives in propelling growth and success for businesses across various … Continue reading Strategic Marketing: Driving Growth Through Effective Strategies

By chidozie-ahaneku

BUSINESS

April 19, 2022

  In the fast-paced world of digital marketing, staying ahead requires more than just understanding your target audience—it demands a profound comprehension of the tools they use to explore the online realm. In this expansive guide, we delve into the transformative realm of search intelligence and unveil its potential to revolutionize your marketing strategy. Read … Continue reading Marketing Strategy: Unveiling the Power of Search Intelligence

By reuben-kalu

BUSINESS

April 19, 2022

  In the digital age, mobile marketing has become an indispensable component of every successful marketing strategy. With the majority of people accessing the internet through their smartphones, businesses have a tremendous opportunity to connect with their target audience on a more personal level. However, to make the most of mobile marketing, it is crucial … Continue reading 6 Powerful Ways to Optimize Mobile Marketing

By nnaemeka-emmanuel

BUSINESS FinTech Sale TECH

April 19, 2022

  Social media has transformed the way businesses promote their products and engage with customers. For tech companies in Nigeria and across Africa, leveraging social media platforms effectively can be a game-changer for increasing product sales and brand visibility. With millions of active users on various social media channels, it presents a vast pool of … Continue reading 5 Ways to Leverage Social Media Platforms to Boost Sales

By nnaemeka-emmanuel

BUSINESS FinTech

April 19, 2022

  In the fast-paced and competitive world of Financial Technology (Fintech) startups, a well-crafted marketing strategy is crucial for success. Effectively reaching and engaging with the target audience can be the differentiating factor that propels a Fintech startup to prominence. Read more about FinTech Building a robust marketing strategy requires careful planning, research, and a … Continue reading 5 Key Considerations When Creating a Marketing Strategy

By nnaemeka-emmanuel

BUSINESS How To

April 19, 2022

  In Part 1, we noted that seductive marketing is an alluring approach that aims to captivate and persuade customers through the art of attraction. It involves creating marketing campaigns that appeal to consumers’ emotions, desires, and aspirations, creating a sense of allure and temptation. The goal is to create a strong emotional connection between … Continue reading How to Engage in the Art of Seductive Marketing (Part 2)

By nnaemeka-emmanuel

BUSINESS

April 19, 2022

  In the fast-paced and highly competitive world of tech startups, success hinges on the ability to attract and retain customers. For these innovative companies, the process of acquiring and retaining customers is not only a vital component of their growth strategy but also a determining factor in their long-term profitability. However, amidst the noise … Continue reading Strategies for Acquiring and Retaining Customers in Tech Startups

By nnaemeka-emmanuel

BUSINESS

April 19, 2022

  Bringing a new product or service to market and launching advertising campaigns can be an exciting and challenging experience, but it’s important to be prepared and avoid costly mistakes. To increase the chances of success, there are several key factors to consider before launching your product or service and advertising campaigns. Read more about … Continue reading Key Factors to Launching Your Product/Service and Advertising Campaigns

By guestpost

BUSINESS

April 19, 2022

I understand that there is a craze for marketing offline marketing campaigns. But can I inform you that there are offline strategies that work? Absolutely! In this digital world, there seem to be some offline marketing strategies that continue to thrive. These strategies are proven to deliver massive results, sometimes, even more than the online … Continue reading Top 5 Offline Campaign Strategies You Should Be Trying Out Now

By chidiogo-akaelu