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The first refers to your website, blog, and social media pages. You may have those, but they also have to garner a following and attract engagement from your target audience. That’s what being visible online is about. It’s here that many businesses struggle. They may be spending quite a lot of money on these fronts but gaining next to nothing for their efforts. This doesn’t have to describe your business.
How To Increase Your Business’s Online Visibility
Here are five things you can do to increase your business’s online visibility, starting today.Follow A Solid SEO Strategy
SEO—short for Search Engine Optimization –refers to the measures you can take to make your website or its content rank higher on Search Engine Result Pages (SERPs). Think about this: about 25% of people who look for things online using a search engine will click the first item on the first page. And more than 70% of people will only read items on the first page. This means that if your website’s content shows up on the second page, there’s very little chance that it’ll be clicked on. That means you have to make sure your content shows up on the first page, and close to the top. Things you can do to make this happen include publishing great content, using relevant keywords, resizing images, and including multimedia content in your posts. There’s a lot more information in our article, How to Make Your Website Rank Higher on Google.Explore Search Engine Marketing
SEM—short for Search Engine Marketing –simply paying for your content to get listed as an ad on Search Engine Results Pages (SERP). These paid-for pages are typically listed at the top and/or side of the results pages for relevant keywords. You may have seen listings like this for some of your search results. This method of gaining visibility is also called Pay Per Click (PPC). This means your pay for the ad will depend on how many times people click the listing of your content on the SERP. The payment is made for a specific set of keywords tailored for audiences in a geographic location.Find our comprehensive listings of businesses in Nigeria here https://businesses.connectnigeria.com/
While this costs you money, it will almost certainly guarantee you a place on the SERP that your targets may click on.
Social Media Posts During High Traffic Periods
If you’re going to optimize your social media posts organically, you will have to put them up when people are most likely to see them. This means publishing them at high traffic hours, i.e. times when people are using social media the most. One source says this is usually between 11 AM and 1 PM on weekdays. However, actual times may vary slightly depending on where you are and the day of the week you’re posting. So Tuesdays will typically have more traffic than Fridays, on average.Try Social Media Ads
If you’re seeking higher traffic coming into your social media pages and you have some money to spend on it, you may go for social media ads. The modus operandi for these ads will differ across social media channels. The steps and content of an ad on Facebook won’t be the same as what you’ll have on Twitter. So it’s important to find out what they are. The great thing about some of these ads is that you can target very specific audiences. For instance, on Facebook, you can target people based on where they are, their occupation, and their interests. This increases the chance that you’ll reach the right audience if you use the tags correctly.Get Listed On Business Directories
Sometimes, people will look for businesses offering a particular service on known business directories. If you’re listed on one of these directories, potential customers will find you through them. It doesn’t hurt to get onto these sites. They add to your online presence, and you don’t have to pay to get listed. If you’re looking for an online business directory, you can check out Connect Nigeria’s business listings. It’s here.Final Words
There are many more ways to increase your online visibility. You could work with influencers, ask for reviews, start a blog, and publish testimonials on your website. Make sure your chosen strategy is in line with your growth aims. In time, you’ll reap the benefits of staying consistent with it. Featured Image Source: Tweak Your BizGot a suggestion? Contact us: editor@connectnigeria.com