Brand awareness must be taken seriously if you want to grow your
business. Building awareness in the social media space for your business cannot be overemphasized. There are over 2 billion active users on
social media and this is a great space to get your products and services to the world market.
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In this article, I offer 8 strategies towards increasing your
brand awareness on social media.
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Focus On Visual Content
Using visual content can be engaging and exciting. The average social media is moved by aesthetics, colour, images. When you apply visual content you’re likely to attract engagement 2.3 times higher than those without content. Therefore, share what’s appealing.
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Add A Human Touch To Your Engagement
Spicing up your engagement on social media with a sense of human touch can cause people to engage your content and indirectly give your business attention. Let your content have a unique personality, a voice, a tone and a life. If you’re charismatic, you’re likely to draw attention to yourself. Remember, it’s social media, and you’re socializing with human beings.
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Avoid Uploading Same Content For Different Platforms
You’ll do yourself a great disservice to post the same content across all your social media platforms. It can diminish your audience. For example, when your audience observes that the same content you post on Facebook is the same one you post on Twitter, your Twitter account might suffer low viewership. Let each platform have its own unique content geared towards the same goal.
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Use A Different Tone On Different Platforms
It’s advisable to give each of your social media platforms its own unique tone. For instance, you can be outrightly social and witty on Twitter, very serious and business-minded on LinkedIn. The calibre of people on LinkedIn is very different to that of Facebook, Instagram, Twitter and so on. It’s advisable to appear professional on LinkedIn.
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Share Killer Contents
Don’t ever be boring. Bring entertainment and spice to your social media channels. This is not to say you should upload something gross and unethical. Let your content be value-laden and should be able to solve a problem. People are more willing to share something very interesting. people like John Obidi and Emeka Nobis are good at this. You can look them up.
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Be Consistent With Your Branding Across All Channels And Your Website
Stick to one brand process across all platforms. Use one logo, one personality, and one objective across all platforms. Let your audience get the message regardless of the varying tastes and contents. Consistency helps people to recognize you anywhere, anytime.
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Connect With Influencers
Find and connect with influencers in your industry. Get to know what they’re talking about; their new product, new service, new projects and so on. You can get to study their audience, interact with them and what they want. You can pay them to advertise your product or service.
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Use Hashtags
This works so well on Twitter and Instagram. Using a hashtag is a way of causing trafficking around your content. Take advantage of popular events, famous catchphrases like #MondayMotivation, #ThrowbackThursday, and so on. The reason for using hashtags is because algorithms will bring your posts to many people.
Conclusion
Branding through social media can be easy to do if you apply the right strategies. Branding must be a serious aspect of building your business because branding is how you want people to perceive your company. Aside from what has been discussed above, customer feedback is very key and should be at the centre of branding and strategy.
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