The emergence of numerous fashion businesses in Nigeria has brought about a healthy competition in the fashion industry. It is mandatory that fashion businesses find strategies on how to connect with their customers. To achieve this, businesses need to collect relevant data from their customers to know how to increase their customer engagement opportunities.
Some businesses have even devoted a good section of their business to attend to the concerns of their customers. It is called customer service. However, as a small business owner who is operating on minimal capital, it is important to know pocket- friendly methods of connecting with your customers.
Here are three ways that fashion businesses can connect with their customers.
1. Promptly respond to customers’ concerns
When you swiftly respond to your customers’ concerns, they will have more confidence and trust in you and your business. A customer that is satisfied with your customer service will not only return to buy their future needs but also recommend your products and services to their family and friends.
When you take forever to respond to your customers, it turns them off and reduces your sales. People want to feel recognized and part of the business they purchase from, so as a fashion entrepreneur, it is important to pay attention to this.
Irrespective of where your customers express their concerns: phone, face to face, social media, message, email, and other media of communication between you and your customers, it should be responded to and resolved as soon as possible.
2. Increase customer engagement on social media
Using social media as a marketing strategy should not be news to you. We are in the digital era, therefore, you can connect with your target market on the internet.
Engaging your customers on social media is an effective means of connecting with your customers. You can engage your customers by liking and replying their comments on your business posts. It makes them feel visible and noticed, thereby, slowly but surely increasing their trust in you.
You can devote time for that daily or weekly, depending on how many times you post. If you are too busy, you can employ a social media marketer. It is mandatory to have an online presence for your business.
3. Show appreciation
Appreciation and gratitude is another way fashion business owners can connect with their customers. Your appreciation can be a simple ‘thank you’ or it can be more than that. Appreciation makes your customers happy, and it is more likely that they will patronize you in the future. When a customer is happy, they help you advertise your business to their family and friends.
You can consider creating a customer appreciation strategy that works for your business. The strategy may include asking your customers for feedback from time to time, sending messages to them, following their pages on social media, sending them birthday messages yearly, giving them discounts or sending them gifts.
It is important as a business owner to make your customers feel like the kings and queens they are, because with them, you can’t stay in business.
References
TechTarget
DIGITAL MAGAZINE– IDG Communications, Inc.
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