World’s Biggest Outdoor Agency to Participate at LASAA’S Africa Sign Expo

Lagos State Signage and Advertisement Agency (LASAA) will hold the African Outdoor Advertising Conference and Exhibition (Africa Sign Expo) between June 25 – 27, 2014 at the Eko Hotel Convention center, Victoria Island. The event, which is being organized by LASAA, will focus on trends, best practices, innovations and challenges within the Nigerian and African context and it is expected attract over 4,000 visitors, 300 exhibitors and conference participants from over 30 countries drawn from Europe, Asia, America, Africa and within Nigeria. LASAA – Lagos State Signage and Advertising Agency received a big boost concerning this conference after The Chief Executive Office of JCDecaux Southern Europe, Jean-Sébastien Decaux confirmed his participation in the event and indicated his willingness to share his wealth of experience with other international speakers and conference delegates. Managing Director of LASAA, Mr. George Noah was excited about this development saying that it will augment the level of debate at the much anticipated event. He continued, ”Mr Jean-Sébastien Decaux’s presence would add more pep to the intercontinental flavour of the conference owing to his wealth of experience in European markets.’’ Expected participants include advertising agencies, outdoor practitioners, media owners, signage fabricators, printers, advertisers, regulators, government Officials, event companies, outdoor protection services, retailers, franchisees and marketing professionals.