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With this steady rise of productive entrepreneurs, many of these startups try to make a noteworthy presence, while others disappear into oblivion due to obvious challenges related to startups in Nigeria. The path to having a successful business startup isn’t a smooth one which is why it is important for entrepreneurs to not only get an idea and start up a business but also expand the basic knowledge that could help in bringing the business into existence.
Pros Of Start-Ups In Nigeria
Rewarding Work
Building a company from scratch isn’t easy and as a startup, you have to put in the long hours and pick up responsibilities associated with your position. However, the positive aspect is that you’re contributing to the growth of the company and you can see for yourself the result of your efforts.Networking Effect
One of the strongest selling points for any startup is networking. The act connects young founders to those that matter in the industry and grants you a lifetime opportunity, to connect with mentors, investors, business consultants and others that could present immense assistance, at little or no cost, whenever the need arises.Brand Influence
Having your startup successfully pass through the hurdles involved in startups and grow puts you in better stead, compared to other counterparts. Therefore, a Nigerian startup getting the seal of approval from renowned incubation/acceleration programs (especially the international ones) may indeed give you an edge over the competition and fast-pace your progress.Find our comprehensive listings of businesses in Nigeria here https://businesses.connectnigeria.com/
Cons Of Start-Ups In Nigeria
Failure And Unrealistic Expectations
This is a bitter truth most individuals have refused to accept. It’s an adverse fact that 9 out of 10 startups fail, moreover, startups tend to face challenges when they set ‘unrealistic expectations’ following a booming success. While the news or launch of a budding company sounds nice, it’s important to be realistic and conscious that this career opportunity may not work in your favour. You may need to start making plans in case of eventualities early on. This is where startups need to understand what the real expectations are.Lack Of Finances
With income increasing and expenses in the country also increasing, one of the most essentials for startups to survive is finance. Therefore, when a situation of lack of finances arises, the startups are generally the first to experience it and eventually give in to the situation if nothing is done about it. Asides from putting funds into the business, entrepreneurs also pay other necessary bills, making it difficult to consistently build the finance needed for the growth of the business.Poor Business Planning
Another major key for business start-ups is proper business planning. Poor planning has led to the collapse of many businesses, especially in their first year. This is because they do not carry out proper research on necessary details and they fail to effectively include possible challenges and pitfalls. As much as your business has innovative ideas and ambitions, a lack of effective and proper planning will lead to a crash.Competition
Severe competition happens to be the most unavoidable challenge that startups face. Startups are usually faced with two obstacles which are, monopolistic businesses that have dominated the market, making it difficult for startups to come into view and secondly, countless startups that are launched regularly in the market having innovative ideas, so it is very much likely to get drowned by the shadow of other startups. Startups now have to research and analyze their niche industry, change their approach, and be able to create, implement, and track their business and marketing plan in order to emerge amidst other competitors. Featured Image Source: FinTax ConsultantsGot a suggestion? Contact us: editor@connectnigeria.com